MidFull TimeEN
Marketing Specialist
Heartland Bank Australia | Melbourne | Full-time, Permanent
Heartland Bank Australia is continuing to grow, and we are looking for a Marketing Specialist to support the growth of both Heartland Bank Australia and StockCo by Heartland Bank.
This role sits in our Brand and Marketing team and focuses on hands‑on execution across content, campaigns and CRM. You will help deliver marketing activity that supports customer acquisition, engagement and retention across both brands, bringing our strategy to life through clear, consistent and compliant customer communications. If you enjoy getting things done, working closely with stakeholders and seeing your work in market, this role will suit you.
What you’ll be doing:
Content and brand execution
Create and deliver marketing content across digital, social, website and campaign channels for Heartland Bank and StockCo
Support brand and product campaigns through on‑brand content and asset development
Work with agency partners to brief, review and deliver creative
Ensure consistent brand and tone of voice across all customer and internal touchpoints
CRM and lifecycle marketing
Support the planning and execution of CRM and lifecycle marketing activity across both brands
Assist with customer segmentation, messaging and testing to improve engagement and conversion
Help deliver customer communications across key lifecycle stages
Ensure all activity is permission‑based and compliant with regulatory requirements
Campaign and marketing support
Support end‑to‑end campaign delivery across multiple channels
Coordinate with internal teams to deliver campaigns on time and to brief
Assist with performance monitoring and continuous improvement
Governance and compliance
Ensure marketing activity complies with legislation, regulations and internal approval processes
Apply customer‑first and vulnerable customer considerations in all communications
What you’ll bring:
Essential
A tertiary qualification in marketing, communications, business or a related field
At least 2 years’ experience in a marketing role
Experience creating marketing content and supporting campaigns across digital and CRM
Strong written communication skills and attention to detail
Desirable
Experience in financial services or another regulated environment
Exposure to CRM, lifecycle marketing or marketing automation platforms
Experience working with agencies or external suppliers
An interest in testing, performance and continuous improvement
About you
You are organised, curious and delivery‑focused. You balance quality with pace, work well with others and understand the importance of compliance in financial services marketing.
Why Heartland Bank Australia
A growing business with two well‑defined brands and clear ambition
A collaborative team where your work has visibility and impact
Exposure across brand, campaigns and CRM
Melbourne‑based role with a strong customer‑first culture
A bit about us and what we do
At Heartland Bank Australia, we provide Australians with specialist banking products that are the best or only of their kind. We do this digitally so our customers can spend more time on what matters most.
We’ve been supporting Australian customers since 1971 and are part of the Heartland Group, with more than 145 years’ experience in financial services. Heartland is listed on the NZX and ASX (HGH).
Can you see yourself here?
Our values guide how we work every day. We do the right thing, work as one team, are always evolving and have big ambition. We offer genuine flexibility, opportunities for learning and development, and a supportive, inclusive culture where people can do their best work.
Diversity & inclusion
At Heartland, we value diversity and are committed to creating an inclusive workplace where everyone feels they belong. We’re an equal opportunity employer and encourage applications from all backgrounds. Please let us know if you need any support or adjustments throughout the recruitment process.
Keen to learn more?
To learn more about Heartland, visit heartlandbank.com.au or follow us on LinkedIn.
Please note you must be eligible to work in Australia.
