Customer Value and Growth Marketing Lead

 

• Shape customer value propositions that help grow Australia's donor community

• Lead insight‑driven marketing across key industry and partnership verticals 

• Flexible location with hybrid working – salary from $110-120k + superannuation + salary packaging     

   

Discover life-giving possibilities     

We’re seeking a strategic marketer who enjoys turning complexity into clarity and insight into action. You’ll be responsible for shaping and activating customer value propositions (CVPs) and vertical marketing strategies that resonate with employers and organisations, and motivate them to mobilise their employees and members to make life-changing donations. With a strong focus on partner‑led growth, you’ll help our Partnerships teams clearly understand who to focus on building relationships with, why Lifeblood is relevant to them, and how to drive engagement through compelling narratives, messaging frameworks and demand playbooks. 

 

Key responsibilities   

• Design and implement insightled CVPs aligned to SME and Enterprise Workplaces and Organisations 

• Translate customer, partner and market insights into clear targeting, positioning and segmentation frameworks 

• Develop narratives, proof points and messaging that drive demand and engagement 

• Partner with Brand, Digital, PR and Customer Marketing teams to activate CVPs through integrated campaigns 

• Support demand generation and retention through value‑led messaging and partner‑centric storytelling 

• Enable Partnerships teams with practical tools, playbooks and guidance to activate opportunities 

• Track performance and iterate strategies based on pipeline quality, engagement and conversion signals 

• Align strategies with national campaigns, seasonal moments and broader organisational priorities  

 

Sounds interesting? Here’s what we’re looking for:    

• Experience designing and executing compelling, insight‑led customer value propositions 

• Strong background in B2B, industry or segment‑based marketing 

• Ability to translate insight into clear, practical frameworks that drive action 

• Experience developing go‑to‑market materials, demand playbooks or sales enablement assets 

• Strong stakeholder and influencing skills across cross‑functional teams 

• Confidence simplifying complex ideas into clear, consistent messaging   

 

Wellbeing & Benefits   

We place our employee's well-being at the forefront and express gratitude and care for one another. As an Australian Workplace Equality Index recognised employer and one of Australia’s menopause-friendly organisations, we celebrate diversity and support all our people.   

In addition to being a part of an organisation that is the heartbeat of the Nation, you will have access to the following:    

• Ability to purchase additional annual leave    

• Access to salary packaging with an option to package up to $15,900 for living expenses and $2,650 for meals and entertainment    

• 14 weeks paid parental leave - no waiting period for either parent    

• Our dedicated employee assistance program - Sonder that you can access 24/7 from an app on your phone    

• Plus, many more!    

   

 

Is Lifeblood your reason? Apply NOW!

 

We’re proud to be a Circle Back Initiative Employer for 2026 and commit to respond to every applicant. You’ll hear from us once your application has been reviewed. 

 

In the mean time if you have questions about this role, or need support or adjustments during any stage of the recruitment process, please contact us at careers@redcrossblood.org.au. Our AI careers assistant can help with common questions and connect you with our Talent Acquisition team if required.  

 

Please note: applications sent directly to this email address cannot be accepted 

 

This vacancy is being managed directly by Lifeblood’s Talent Acquisition team. We won’t accept candidates from external recruitment agencies on this occasion.