Marketing Specialist

The Marketing Specialist supports the development and execution of national marketing initiatives across Liebherr-Australia’s Mining division, with a strong focus on digital marketing performance, audience engagement, and content-led storytelling.

The role is responsible for creating and managing platform-specific content and marketing assets across digital, social media, campaigns, events, website, and customer communications, ensuring content is tailored to the audience, channel, and business objective to maximise engagement and effectiveness.

A key focus of the position is digital attribution, analytics, and campaign optimisation, including tracking performance across channels, analysing audience behaviour, measuring ROI, and providing insights to continuously improve marketing outcomes and customer engagement.

Working closely with internal stakeholders and external suppliers, the Marketing Specialist manages projects end-to-end while maintaining brand governance, consistency, and high-quality execution across all touchpoints.

This role is available in either Brisbane or Perth branches.

Key Responsibilities

• Deliver end-to-end marketing campaigns across digital, content, and brand channels
• Partner with Sales, Customer Support, and global stakeholders to align marketing priorities
• Support pipeline development through consistent, targeted marketing activity
• Drive data-led insights, reporting, and campaign performance tracking through platforms like Google Analytics and Social Media Management tools (Emplify or equivalent)
• Maintain brand consistency and governance across multiple regions

About you

• Degree in Marketing, Communications or related field
• At least 5+ years experience in Marketing with a focus in social media and content strategy – preferably in a blue collar industry (desirable)
• Solid background in content creation and exposure to Meta Suite and LinkedIn
• Experience with Adobe Suite platforms (Premier Pro, Illustrator etc) and Canva

Benefits

• Global Company, privately owned – Job Stability
• Generous employee benefits, including 5 days bonus leave days, paid parental leave, early access to Long Service Leave
• Ongoing Development and career progression
• Generous discounts for goods & services via our employee benefits program inc. Woolworths, JB Hi Fi, Rebel Sport etc

Diversity and Inclusion

Diversity and inclusion sit at the heart of the Liebherr Group’s Core Values.  We are committed to building a workforce that is representative of the communities in which we live, work and operate.  Our culture thrives on mutual respect, teamwork and diversity of thought in the workplace 

Have we awoken your interest? Then we look forward to receiving your online application. If you have any questions, please contact Oliver Davis.

One Passion. Many Opportunities.

The company

Liebherr-Australia Pty Ltd is part of the Liebherr Group, which employs nearly 50,000 people, in more than 140 companies and 50 countries on every continent. Liebherr's decades of experience, knowledge, and dedication to the highest quality and most reliable technologies makes Liebherr a respected leader and a trustworthy partner to industry. Liebherr-Australia is responsible for selling and servicing earthmoving machines, mining machines, mobile cranes, tower cranes, maritime cranes as well as deep  foundation machines throughout Australia and New Zealand. Though the company's 20 hectare Head Office Complex is based in Adelaide, Australia, the commitment to, and support of, New Zealand customers is unwavering. 

Location

Liebherr-Australia Pty. Ltd.

67 Grey Street

4101 Brisbane

Australia (AU)

Contact

Oliver Davis

oliver.davis@liebherr.com