Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
In this role you will lead key partnerships with top creators and global brands to build long-term, high-value alliances. Use your expertise in brand strategy and content management to ensure successful, impactful, co-branded campaigns.
Role:
- You will be the main person managing important, complex partnerships with leading creators, public figures, broadcast networks, and global brands.
- Turn big-picture partnership agreements into clear, detailed action plans, including schedules and assigned tasks.
- Make sure all promised outcomes are delivered completely and on time.
- Champion and protect the company's reputation and values throughout all partnership activities.
- Ensure the company's products and services are presented perfectly in all partner content and experiences.
- Create and update a Brand Integration guide and advise partnership managers on brand rules during negotiations.
- Partner with brand and creative teams to enforce visual and communication standards, identifying and addressing potential public risks early.
- Plan and manage a content schedule to transform commercial partnerships into engaging stories across all channels (company-owned, partner, and media coverage).
- Design content types for specific partnerships (like joint reports, thought leadership pieces, or behind-the-scenes content).
- Produce, edit, and manage the creation of high-quality content, working closely with in-house and external creative teams.
- Be the main contact for partners regarding all content, operations, and execution issues.
- Handle all creative requests, feedback, and approval processes between partners and internal staff.
- Work closely with internal teams like Marketing, Brand, Creative, Media, Communications, and Measurement.
- Ensure seamless communication to prevent duplicated effort and confusion.
- Set clear success metrics (KPIs) for partnership content (like audience reach or engagement) and confirm tracking is ready before launch.
- Spot potential problems early (like delays or creative disagreements) and propose clear solutions.
- Review content performance after campaigns to share lessons learned and suggest ways to improve and expand successful efforts.
You:
- BA/BS degree or equivalent experience
- 8+ years of experience managing brands, content strategy, or integrated marketing, preferably in technology, media, or entertainment.
- Must have a track record of successfully managing important external partners (like major networks, public figures, or leading companies) and overseeing campaigns from start to finish.
- Must possess exceptional writing and editing skills, with the ability to tailor the brand's voice and format for various audiences and channels.
- Need a strong understanding of brand structure, visual identity guidelines, and the principles for successful co-branding.
- Excellent project management skills are required, proving you can manage multiple tasks, oversee creative processes, and consistently meet strict deadlines.
- Experience managing very large and complex alliances (such as streaming services, sports leagues, or national TV networks).
- Familiarity with systems used to manage content, digital assets, and creative projects (like Asana or similar platforms).
- Experience collaborating with teams located in different countries or regions.
- An understanding of performance marketing metrics and how content influences the overall health and perception of a brand.
- Exceptional verbal and written English communication and presentation skills.
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
