Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role summary:
Content Manager (JAPAC). Drive regional B2B brand authority through high-impact customer storytelling, blog writing, and video scripting. You’ll lead the end-to-end case study pipeline and coordinate with global web teams. Requires 5+ years' experience, exceptional English writing, and B2B tech fluency.
Role:
- Build and manage a rolling pipeline of regional customer story candidates, partnering closely with Sales and Field Marketing teams to uncover high-impact use cases.
- Lead the end-to-end production of customer success stories, managing customer outreach, interview coordination, drafting, internal reviews, and final sign-offs.
- Write and edit polished, high-quality case studies, blog posts, deep-dive whitepapers, and engaging email copy that articulates distinct business outcomes.
- Support the production of rich video content and short-form social videos, spanning initial planning and scripting through to production vendor coordination.
- Maintain the editorial calendar and production trackers to ensure content pipelines stay strictly on schedule.
- Organise, update, and audit existing digital content to maintain freshness, relevance, and alignment with shifting product features.
- Partner with global web and publishing teams to coordinate timely content uploads and ensure proper on-site optimisation.
- Manage daily communication and asset hand-offs with external agencies, freelancers, and video production vendors.
You:
- 5+ years of dedicated experience in content marketing, digital marketing, or copy production, with a strong emphasis on B2B audience strategies.
- Proven track record creating high-performing content across diverse channels, including corporate blogs, organic social media, and lifecycle email tracks.
- Strong background working with multimedia formats, specifically video scripting and social-first video content frameworks.
- Masterful writing and editing skills in English, with an instinct for building narratives that immediately connect with technical and creative audiences.
- Highly organised self-starter who thrives in an execution-led environment and is comfortable leading customer-facing communication independently.
- Ability to collaborate effortlessly across a matrixed international organisation, gathering inputs from geographically dispersed stakeholders.
- Fluency in an additional regional language—particularly Japanese or Korean—is highly advantageous to support local market executions.
- Practical knowledge of SEO best practices, content performance analytics, or direct experience using collaborative design platforms is a strong plus.
Contract type: 6 months fixed term contract with possible extension
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
