₹400K – ₹600KEntryFull Time
Cityfurnish is India’s leading subscription-based furniture and appliance rental platform, backed by Y Combinator and Brand Capital. Operating across 7 cities, we make high-quality living accessible to students, families, and corporates through a Netflix-style pay-to-use model. We’re a fast-growing startup that values ownership, speed, and creative problem-solving.
The Role
We’re looking for a Brand Lead who will own and elevate every piece of communication that goes out from Cityfurnish — from website and app content to performance marketing creatives, WhatsApp messages, emailers, and listing copies. You’ll work directly with the founders, take full ownership of brand hygiene across all channels, and build a high-performing creative team from the ground up.
This is a hands-on leadership role. You won’t just strategize — you’ll create, review, and ship work daily while simultaneously mentoring a team of designers and video creators. You’ll also lead our influencer partnerships, identifying and managing creators who align with the Cityfurnish brand to produce content for ads and organic reach.
What You’ll Do
What We’re Looking For
2+ years of experience in a brand, creative, or content leadership role — preferably at a D2C or consumer startup.
Demonstrated experience managing or building a creative team (designers, video editors, interns).
Hands-on experience with influencer management — screening creators, negotiating collaborations, managing deliverables, and measuring impact.
Strong portfolio showing high-performing creatives — statics and videos that drove measurable results in performance marketing.
Excellent command over brand communication — you can write compelling copy, brief a designer, and review output with an eye for detail.
Experience owning brand hygiene across multiple channels simultaneously (website, app, ads, email, WhatsApp).
Comfortable working directly with founders in a high-ownership, fast-paced startup environment.
Strong understanding of what makes creatives perform in paid media (Meta, Google, programmatic).
AI-Native Mindset (Strongly Preferred)
We strongly prefer candidates who are AI-native in their workflows. Specifically:
You actively use AI tools (ChatGPT, Midjourney, Runway, Claude, Figma AI, Canva AI, etc.) to accelerate content creation, ideation, and iteration.
You can demonstrate with examples how AI has increased your output speed and quality — whether that’s generating creative variations, writing copy drafts, producing video concepts, or automating repetitive brand tasks.
You see AI as a multiplier, not a replacement — and you’re excited about integrating AI workflows into a creative team’s daily operations.
Bonus: You’ve built or customized AI workflows/automations for brand or content work.
Nice to Have
