Regional Leader - Brand Strategy & Impact

As one of the leading insurance companies, we know that together we can achieve more. At UNIQA, we are therefore the community for a better life. We use our individual skills to shape the future together. The SEE region, namely Bosnia and Herzegovina, Bulgaria, Croatia, Montenegro, Romania and Serbia, is the 3rd largest group of companies in UNIQA Customer & Markets International business with a GWP of close Q4 2024 GWP was EUR 474,4 million and about 2,200 employees. With a total market of over 2,5 million customers, SEE countries represent great potential for growth and development through enhanced regional cooperation, data driven and customer centric approach and innovation. Thanks to the agile way of working, the synergies between the teams, and our diversity, UNIQA is a unique organization with one team voice, one strategy and one culture.

Building on this strong regional collaboration and growth mindset, we are looking for a leader who can further strengthen our brand impact across SEE markets.

We believe that better happens when you can shape strategy, lead with purpose, and see the real impact of your work. If you’re passionate about building strong brands, excited by high impact regional campaigns, and motivated to turn strategy into measurable results, this Regional Leader - Brand Strategy & Impact role could be where Better works for you.

Regional Leader - Brand Strategy & Impact 

You will:

• Shape and implement the regional brand strategy, fully aligned with UNIQA’s objectives
• Own brand consistency and quality across all channels, ensuring compliance with industry and ethical standards
• Lead high impact regional marketing campaigns from strategy to execution, using data and insights to drive measurable results and ROI
• Work closely with Product Management, Sales, and Customer Service to translate business priorities into effective campaigns
• Manage and collaborate with external agencies and media partners to ensure smooth and timely delivery
• Clearly communicate campaign direction, progress, and results to senior management and key stakeholders
• Lead, coach, and develop the brand and campaign team, encouraging innovation and continuous improvement
• Plan and deliver regional corporate events, managing logistics, budgets, vendors, and post event evaluation
• Leverage new marketing technologies and adapt strategies based on market trends and performance insights
• Contribute to regional and global group projects, supporting new initiatives and sharing best practices

You have:

• Degree in Marketing, Business, Communications, or a related field
• Marketing, Brand, or Digital Marketing certification is a plus
• Minimum 3-5 years of experience in brand and/or campaign management roles
• Experience leading regional marketing campaigns and developing brand strategies
• Strong strategic thinking and communication skills, with the ability to use data to drive results
• Proven leadership skills and experience managing and motivating teams
• Results‑driven mindset with the ability to drive change and grow brand impact across markets

At UNIQA, we live diversity. We recognize and foster the value of different perspectives in our teams and leadership positions. Therefore, we welcome applications that enrich our diversity. 

Join us and discover an environment where strategy, impact, and growth come together - where Better works for you!