SEO 外链专家Beijing、HangzhouExperiencedFull-timeResponsibilities1.Develop mid-to-long term link building strategies based on business goals and Google rules, optimizing link quantity, quality, relevance and structure;
2.Use Ahrefs, SEMrush etc. to discover and evaluate link resources, and select high-quality partners;
3.Execute link building activities including guest posts, link insertions and resource partnerships, expanding media, blog and community resources;
4.Build and maintain a link resource database, monitoring link status, page quality and risks regularly;
5.Collaborate with the content team to provide link-building content suggestions and review English copy when needed;
6.Optimize link strategies from an SEO perspective (target URLs, anchor texts, context, page logic) to improve acquisition efficiency and results;
7.Track core link metrics via Google Analytics, Google Search Console and third-party tools, and deliver analysis and optimization recommendations;
8.Monitor Google algorithm updates, industry trends and competitors, adjusting strategies to avoid low-quality/high-risk links and ensure stable, compliant link building.
1、根据公司业务目标、市场环境与 Google 搜索规则,制定中长期外链建设策略与执行计划,持续优化外链数量、质量、相关性与结构;
2、使用 Ahrefs、SEMrush 等工具挖掘、评估外链资源,筛选高质量合作对象;
3、推进外链合作落地,包括 guest post、link insertion、资源合作等,拓展行业媒体、博客、社区等合作资源;
4、建立并维护外链资源库,记录合作信息并定期监测链接存活、页面质量与潜在风险;
5、与内容团队协作,提供外链建设内容方向建议,策划高链接潜力内容,必要时参与英文外发稿件审核;
6、从 SEO 角度优化外链策略,包括目标 URL、锚文本、链接上下文与页面承接逻辑,提升链接获取效率与效果;
7、结合 Google Analytics、Google Search Console 等工具,跟踪外链核心指标,定期输出分析与优化建议;
8、关注 Google 算法更新、行业趋势与竞品动态,及时调整策略,规避低质量 / 高风险链接,确保外链建设稳定合规。Qualifications1.Familiar with Google ranking logic and off-page SEO, with knowledge of high-quality link building principles and risks;
2.Proficient in Ahrefs, SEMrush, Majestic, Google Analytics and Google Search Console, with strong data analysis skills;
3.Skilled in link resource discovery, evaluation, communication and partnership promotion, with independent judgment of resource quality and value;
4.Familiar with common link building models and able to develop plans aligned with business goals;
5.Good English communication skills, able to work directly with overseas webmasters, editors and partners;
6.Strong execution, project management and cross-team collaboration skills, results-oriented.
1、熟悉 Google 搜索排名逻辑及外链 SEO 方法,理解高质量外链建设原则与常见风险;
2、熟练使用 Ahrefs、SEMrush、Majestic、Google Analytics、Google Search Console 等工具,具备较强数据分析能力;
3、具备外链资源挖掘、评估、沟通与合作推进能力,可独立判断资源质量与合作价值;
4、熟悉常见外链合作模式,能结合业务目标制定合理外链方案;
5、具备较好的英文读写与商务沟通能力,可直接与海外站长、编辑或合作伙伴沟通;
6、具备较强的执行力、项目推进与跨团队协作能力,结果导向。Apply