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Job Purpose
Responsible for managing creative design activities, including leading creative direction, ensuring brand consistency, and overseeing delivery of high-quality visual content across campaigns and marketing initiatives in alignment with business objectives.
Key Accountability Areas
Creative Leadership & Direction
- Manage creative direction across campaigns and key initiatives
- Translate business and marketing briefs into clear and actionable creative directions
- Review and challenge creative concepts to ensure relevance, clarity, and impact
- Ensure alignment of creative outputs with marketing objectives and target audience needs
Brand & Visual Identity Governance
- Ensure all creative outputs comply with brand guidelines and visual standards
- Maintain consistency of visual identity across channels, materials, and markets
- Support development and refinement of brand guidelines when required
Creative Operations & Delivery
- Manage end-to-end creative workflow from brief to final delivery
- Ensure timely delivery of outputs at the required quality standards
- Prioritize and allocate work based on business needs and deadlines
- Maintain visibility on workload and output across the team
Content & Visual Development
- Oversee development of design, video, and visual content across platforms
- Ensure consistency in visual style, messaging, and execution across all outputs
- Support development of campaign assets, product visuals, and marketing materials
Team Management
- Manage and guide designers, media team, and photographers
- Review outputs and provide clear and constructive feedback to maintain quality standards
Role Accountability
HR Proficiency:
- Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
- Ability to recognize low performers and guide them to improve or release them.
- Ability to treat subordinates equally without any discrimination.
- Assessment criteria of subordinates is performance that leads to planned results.
- Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.
Responsibility:
- Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
- Able to anticipate problems and make the necessary proactive steps to prevent them
- Ability to take necessary and proper timely decisions.
Delivery:
- Deliver the required results in timely manner with required quality and cost.
- Making a Tangible Difference:
- Must make a tangible difference to his area of operation. and exceed business expectations.
Business Planning and Performance:
- Able to transform the corporate goals into business plans.
- Able to Plan, follow-up and execute those plans, whether they are annual or development plans.
- Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
- Provide periodic work progress reports.
- Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.
Organizational Development:
- Develop the organizational structure according to the current requirements taking into consideration future and development plans.
- Ensure availability of job descriptions for all job roles and deployment.
Business Process Improvements:
- Develop, coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.
- Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
- Promote the automated systems and using them fully, to spread its culture.
Quality:
- Quality is considered as alfanar’s prime competitive advantage as such, managers are expected to act accordingly.
Adaptation:
- Adapt to new and alternative techniques, technologies, management structures, and business models.
Health, Safety and Environment:
- Ensure a safe, secure, and legal work environment as per the standard regulations.
Academic Qualification
Bachelor Degree in Markting & Communication or Any relevant field
Work Experience
6 to 10 Years
Technical / Functional Competencies
Advertising DesignDesign ToolsDesign SpecificationsCreativityOral/Written Communications
