Digital Marketing Manager
Location: Remote
Employment Type: Full Time
Salary: $41,080 CAD
At Alorica, we exist to make lives better…one interaction at a time by creating insanely great customer experiences. We’re looking for a talented Digital Marketing/Marketing Operations Manager to join our growing marketing team.
In this role you will play a pivotal role in overseeing our MarTech stack, including the tools, data, automation, and integrations necessary for the Global Marketing Organization to function efficiently. This means you will support our digital marketing efforts, reporting and analytics strategy, and MAS/CRM management, while also ensuring the seamless integration of marketing technologies.
Since you’re a team player, it will also mean working collaboratively with Creative, Marketing Managers, IT, and Internal Clients to collaborate, identify, design and implement effective, engaging solutions.
Responsibilities:
- Oversee the tools, data, automation, and integrations for the marketing team, and act as the Subject Matter Expert for the MarTech stack to provide the team with the support to launch, track, and optimize their campaigns
- Advance Alorica’s digital footprint across web properties; manage content updates across company websites to support marketing campaigns and initiatives spanning PR, social media, sales, recruiting, and employee experience
- Develop and execute SEO/SEM strategies to enhance website visibility and organic search rankings; conduct regular audits to identify opportunities for on-page and technical SEO improvement (canonical tags, metadata, sitemaps, etc.)
- Oversee MAS and ABX platforms like Pardot, Salesforce and Demandbase; ensuring data accuracy and effective use of the systems
- Manage the marketing reporting ecosystem across platforms (Google Analytics 4, LookerStudio, Tag Manager, Funnel.io, etc.); create reports for an executive-level audience that not only communicate results, but your deep insights based upon experience and best practices
- Stay up-to-date on the latest digital platforms and approaches for analytics and data collection including cookie, third party pixels, etc. in compliance with local and global regulations and requirements
Qualifications:
- B.A. degree in Business, Marketing, Communications or related field
- 3-5 years experience of digital marketing experience
- Comfortable with key MarTech stack: Salesforce, Pardot, Demandbase, Google properties, Funnel.io, LinkedIn Sales Navigator, and others
- Knowledge of marketing acquisition channels: email, owned and paid social media, content syndication, and ABM, as well as SEO and SEM
- Proven experience launching, executing, and optimizing creative marketing programs that help drive revenue
- Exceptional collaboration, teamwork and interpersonal skills while always championing the user experience
- The ability to prioritize, multi-task and execute quickly while still following best practices in a fast-paced environment
WHY ALORICA?
Our culture shows up in how we work together, support each other, and show up for our clients. We're bold enough to challenge how things have always been done, committed to delivering results that matter, and passionate about making customer experiences that actually work.
TIDE is our connection group built around real conversations, shared experiences, and genuine belonging. MLBA (Making Lives Better at Alorica) is our employee-led nonprofit where local teams raise funds and support colleagues and communities when it matters most. We don't just talk about culture—we build it, live it, and keep making lives better every day.
What We Offer:
- Competitive base pay with performance-driven incentives
- Comprehensive benefits including medical, dental, vision, and 401(k)
- Career development through Alorica Academy's open-access courses
- Real opportunities to grow within a global organization
- Access to our employee assistance program
- A collaborative, inclusive culture where innovation happens
Our Values
Bold – We challenge conventions and take smart risks
Relentless – We deliver results, no matter what it takes
Connected – We work as One Alorica because we're stronger together
True – We show up as our authentic selves, every single day
Ready to Join Us?
If you're looking for a place where your expertise matters, your voice is heard, and your work drives real impact, let's talk.
Apply today!
Equal Opportunity Employer – Veterans/Disabled
DISCLAIMER: The above information has been designed to indicate the general nature and level of work performed by employees in this classification.
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