Digital Communications Specialist
Role Summary
The Digital Communications Specialist leads the day-to-day execution of external communications across the business, with a strong focus on social media, digital storytelling, brand visibility, and content development. They develop and manage engaging, brand-aligned content that highlights Modern Niagara’s people, projects, expertise, and culture across external channels. Success in this role means stronger audience engagement, consistent brand storytelling, and high-quality content that supports business priorities and reputation.
Why This Role Matters to Modern Niagara
This role plays an important part in strengthening how Modern Niagara is represented externally across regions, markets, and digital channels. As the organization continues to grow nationally, this role helps identify and develop compelling stories that increase brand visibility, support business priorities, and showcase the people, projects, and expertise behind the work. It also helps scale external communications and content delivery while maintaining consistency, quality, and alignment with brand standards.
Key Impact / Purpose
- Strengthen Modern’s external brand presence through consistent, engaging, and authentic content
- Improve the quality and consistency of social media, website, and external communications content
- Support business priorities and campaigns through coordinated communications execution
- Increase visibility of projects, people, partnerships, and operational successes across Modern
- Support recruitment and employer brand efforts through external storytelling and digital content
Duties and Responsibilities
- Own and maintain the company’s social media calendar across platforms including LinkedIn, Facebook, and Instagram
- Draft, edit, schedule, and publish social media content aligned with brand and communications priorities
- Monitor social media activity, audience engagement, and online conversations and identify opportunities to improve reach and engagement
- Develop, manage, and maintain website content, including coordinating updates through the CMS and ensuring content remains current, organized, and aligned with brand standards
- Research, write, and edit external-facing content including employee and project profiles, blogs, announcements, website copy, award submissions, and campaign content
- Monitor performance metrics and provide recommendations to improve engagement and content effectiveness
- Partner directly with operational teams, regional leaders, and subject matter experts to identify stories, gather content and develop communications materials
- Lead content collection efforts including photography, video, interviews, and project storytelling
- Flag content gaps, inconsistencies, or reputational risks before content is published
Qualifications and Experience
Must Haves
- 5-7 years in communications, marketing, or content-focused roles
- Deep understanding of external communications, digital storytelling, audience engagement, and social media best practices
- Experience with website content management systems and basic SEO principles
- Strong writing, storytelling, editing, proofreading skills
- Demonstrated experience managing social media platforms and developing engaging content
- Experience drafting external communications across multiple channels
- Ability to turn rough inputs into clear, practical content, audience-friendly content
- Strong organizational skills and ability to manage multiple priorities in a fast-paced environment
- Sound judgment and ability to manage sensitive or high-visibility content professionally
- Experience using tools like Hootsuite, Microsoft Office, and Canva
Nice to Haves
- Photography, videography, or short-form video editing experience
- Familiarity with analytics and performance reporting
- Construction communications experience
- Ability to create and edit content in French
This is a replacement position. Expected annual compensation; $70,000- $80,000
Modern Niagara offers a competitive total compensation package including:
- Performance based bonus opportunities
- Defined Contribution Pension Plan with a generous employer contribution
- Flexible Health and Dental benefits with tiered options to meet the needs of you and your family
- An annual health spending account to support your overall wellness
- 24/7 confidential support through our Employee and Family Assistance Program with access to comprehensive resources and professional services
- A competitive vacation package with additional vacation granted throughout your tenure with the organization.
- Employer Paid Parental Leave Top Up
- Annual Community Day dedicated to volunteering and giving back to the communities where we live and work
- Corporate Discounts through various vendors across Canada for programs such as fitness, mobile phones, travel, home and auto insurance and many others
Here at Modern Niagara, because we know our people are the best in the industry, we pride ourselves on providing a total compensation package that rewards employees for their hard work and supports employees and their families in their overall wellbeing.
About Modern Niagara
Who We Are
Modern Niagara helps building owners, managers, and general contractors meet the mechanical, and electrical needs of their buildings across Vancouver, Calgary, Edmonton, Toronto, Southwestern Ontario, and Ottawa. We are committed to having a positive and meaningful impact on Canada’s infrastructure — and on the communities where we live, learn, work, and heal. We build for life.
Our Culture & Values
We value passion, initiative, determination, professionalism, and teamwork. Health and safety are embedded in everything we do, and our award-winning safety culture consistently performs well above industry standards.
Diversity, Equity & Inclusion at Modern Niagara
We are committed to building a diverse, equitable, and inclusive organization where everyone has access to opportunity, feels a sense of belonging, and can thrive. We actively work to remove barriers faced by members of equity-seeking groups (including women, Indigenous, Black, racialized, 2SLGBTQIA+ people, people with disabilities, and newcomers to Canada) in the construction industry. We encourage applications from candidates of all backgrounds and lived experiences and are committed to a barrier-free hiring process. If you require accommodation at any stage of the recruitment process, please contact us at careers@modernniagara.com so we can make appropriate arrangements.
We appreciate every applicant’s interest in joining Modern Niagara. Only those selected for an interview will be contacted.
