Marketing Specialist IV

IGT, where innovation meets entertainment on a global scale! We’ve recently leveled up—IGT Gaming and Digital have joined forces with Everi, creating a powerhouse in the world of gaming, digital experiences, and fintech solutions. From the casino floor to your mobile screen, we’re all about delivering thrilling, responsible, and unforgettable gaming experiences. Whether it’s spinning reels, placing bets, or powering secure payments, we bring the fun—backed by serious tech, deep player insights, and a passion for innovation. With a team of over 7,000 and a presence in 100+ countries, we’re not just global—we’re locally legendary. Our teams work closely with regulators, governments, and partners to ensure we play by the rules while pushing the boundaries of what’s possible. If you’re ready to bring your talent to a team that’s shaping the future of entertainment, your next big move starts here.  For more information, please visit www.igt.com or www.everi.com

Responsibilities

• Go-to-Market Strategy: Drive B2B go-to-market strategies for new games, features, and market expansions by planning and executing integrated marketing campaigns using traditional and innovative tactics.
• Product Positioning: Define value propositions, messaging, and user story-telling that resonates with operators to increase engagement and game adoption.
• Cross-Functional Collaboration: Partner with Content, Commercial, Promotions, land-based Marketing and Creative teams to align campaign efforts to product roadmaps and deliver consistent branding.
• Data Analysis: Analyze effectiveness of campaigns and initiatives to evaluate performance and optimize efforts.
• Competitor Intelligence: Monitor market trends, competitor products, and industry developments to identify gaps and differentiation opportunities.
• Other: Support the marketing team on broader business-driven initiatives, such as tradeshows and events.

Qualifications

• iGaming Experience: Experience in the iGaming/gambling sector, preferably in a marketing capacity.
• Data-Driven Mindset: Strong proficiency in analytic tools to evaluate KPIs.
• Communication: Excellent copywriting and messaging skills to create compelling marketing materials.
• Project Management: Ability to manage multiple projects at once and work under tight deadlines.
• Education: Bachelor’s degree in Marketing, Communications, or related field. 
• Experience: 12 years of work experience; 8 years of related experience is required.

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

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IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected, and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, and federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

All IGT employees have a role in information security. Annual training will be assigned and required as appropriate.