Abbott
Integrated Content & Media Manager - Nutritional Products
🇲🇽Mexico City, Mexico City, Mexico5 days ago
MidFull TimeEN
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
Career development with an international company where you can grow the career you dream of .
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Mexico City location in the Nutritional Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna® – to help get the nutrients they need to live their healthiest life.
The Integrated Content & Media Manager is responsible for leads the end-to-end consumer content strategy and operations (60%) while orchestrating earned and paid media (40%) to deliver an integrated, omnichannel experience that increases engagement, customer acquisition, and conversion in a regulated healthcare environment.
Management Emphasis:
• Content & Media Management: ~70%
• Stakeholder Management: ~20%
• People Management: ~10%
What You’ll Do:
KEY RESPONSIBILITIES & ACTIVITIES
A) Content Strategy & Operations (60%)
• Build the content strategy aligned to brand objectives, audience insights, and channel best practices; keep a continuous pipeline of fresh, relevant assets (video, static, long/short form).
• Own the editorial calendar for web, social, CRM/email, and video; ensure narrative cohesion across touchpoints.
• Translate scientific/technical brand propositions into consumer-friendly storytelling within regulatory guardrails; maintain brand standards and tone of voice.
• Govern content operations (taxonomy, tagging, asset management, version control) and quality assurance (accuracy, compliance).
• Partner with marketing, CRM, paid/earned media, and analytics to respond to performance signals and optimize for engagement, acquisition, conversion, and retention.
• Monitor site/social metrics, SEO, and consumer engagement; run testing (A/B, multivariate) and implement learnings.
B) Earned & Paid Media (40%)
• Translate content plans into amplification strategies across PR/earned, influencers/partners, paid social/search/video, and programmatic to drive full-funnel outcomes.
• Plan, activate, and optimize paid campaigns (briefs, flighting, audiences, creative rotations, budget pacing) with standardized measurement and conversion tracking.
• Integrate first/second/third-party data for planning and post-campaign evaluations; produce clear, actionable insights for stakeholders.
• Nurture relationships with media partners and creators; manage agency partners and contracts to scale performance efficiently.
C) Cross-Functional & People Leadership
• Act as the connective tissue between brand, content, media, CRM, eCommerce, and analytics teams to align roadmaps and KPIs.
• Lead rhythms (WBRs, campaign post-mortems, QBRs) and drive decision-making through performance storytelling.
• Mentor team members/agency counterparts; standardize playbooks, workflows, and approval processes suitable for a regulated environment.
KEY BUSINESS CHALLENGES
• Designing real-time, relevant content for evolving audiences across multiple platforms and brands—within a regulated context.
• Measuring content ROI and integrating insights across decentralized tools and datasets.
• Building digital capability across teams while keeping pace with platform and technology innovation.
• Ensuring data quality and compliance for accurate, decision-grade analytics and attribution.
KEY SUCCESS FACTORS
• Strong command of modern digital marketing concepts, omnichannel strategy, and best practices; high digital literacy and systems thinking.
• Proven experience creating content in a regulated (medical/healthcare) environment with excellent product understanding.
• Ability to design and manage performance marketing programs with solid financial acumen and analytics.
• Hands-on knowledge of UX/UI fundamentals and basic HTML/CSS/JS to optimize digital experiences.
• Expertise with ad serving, tracking, attribution, and analytics suites (e.g., GA, Adobe Analytics); Salesforce experience is a plus.
COMPETENCIES
Insights-Driven
• Combine qualitative and quantitative inputs (social listening, search, segmentation, performance data) to guide content and media decisions; implement a robust KPI framework and visualization for stakeholders.
Brand Building & Strategy
• Translate science and product benefits into compelling propositions; align content and media with broader brand/ecomm priorities and multi-market needs.
Digital Engagement
• Use channel-specific best practices to tailor formats and hooks; manage real-time social interactions; scale test-and-learn across platforms and audiences.
Digital Project Management
• Plan and deliver content/media workstreams end-to-end; mitigate risks, manage timelines, and improve processes to maintain agility. (Salesforce/Marketing Cloud familiarity beneficial.) Innovation
• Evaluate new tools and platforms; build business cases and pilots (e.g., A/B tests, incrementality) to drive step-change in performance.
Effective Communication & Collaboration
• Build cross-functional alignment, negotiate trade-offs, and adapt communications to audiences to secure buy-in and compliance.
Commercial Acumen
• Maintain a strong view of market dynamics; manage budgets and prioritize investments to maximize ROI and profitability.
Required Qualifications
Must-Haves
• 5–8 years in content strategy/operations and digital media (brand or agency), with measurable results in engagement, acquisition, and conversion.
• Demonstrated success building editorial calendars and running multi-channel content programs within regulatory requirements
• Hands-on paid media experience (social, search, video/programmatic)—planning, trafficking, optimization, and reporting
• Strong analytics and financial acumen; ability to translate data into decisions and clear narratives for non-experts.
• Experience managing agencies and creators with SLAs, KPIs, and post-campaign readouts.
• Bilingual (Spanish/English) and multi-market LATAM exposure. (Contextual alignment with your team.)
Nice-to-Haves
• Experience with Salesforce (e.g., Marketing Cloud, CRM).
• Basic design/video editing literacy; familiarity with UX/UI and responsive web design.
TOOLS & PLATFORMS
• Content & Collaboration: CMS/DAM, project management (e.g., Asana/Jira).
• Analytics & Tracking: Google Analytics/Adobe Analytics, attribution modeling, tag management, data visualization.
• SEO & Social Listening: Search Console + third-party tools, social listening platforms for insight generation.
• Paid Media: Meta, Google/YouTube, TikTok, programmatic; platform compliance and brand safety standards.
KPIs
• Content Effectiveness: output velocity, engagement rate, dwell time/scroll depth, CTR.
• Acquisition & Conversion: non-branded organic traffic, add-to-cart/CVR, assisted conversions.
• Media Performance: CAC/CPA, ROAS, reach/CPM, quality traffic indicators (bounce, session quality).
• Operational Efficiency: on-time delivery, asset reuse rate, production cost per asset.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
