Summary
We are currently seeking a Head of Demand Generation – Asia Pacific to work within our Global Demand Generation Team. The person in this role will act as a liaison between Marketing and the regional sales team to build alignment and achieve regional business goals and revenue targets. The Head of Demand Generation – APAC will create and execute marketing plans to support prospecting, lead and pipeline generation.
About Smart Communications
Smart Communications is a leading technology company focused on helping businesses engage in more meaningful customer conversations. Its Conversation Cloud™ platform uniquely delivers personalized, omnichannel conversations across the entire customer experience, empowering companies to succeed in today’s digital-focused, customer-driven world while also simplifying processes and operating more efficiently. Smart Communications is headquartered in the UK and serves more than 650 customers from offices located across North America, Europe, and Asia Pacific. Smart Communications’ Conversation Cloud platform includes the enterprise-scale customer communications management (CCM) power of SmartCOMMTM, forms transformation capabilities made possible by SmartIQTM and the trade documentation expertise of SmartDXTM. In 2021, the company acquired Assentis, a leading European software solutions provider specializing in customer communications management (CCM) with a focus on the financial services industry. To learn more, visit smartcommunications.com.
The responsibilities of the role include:
The ideal candidate will have exceptional project management and leadership abilities. Key responsibilities will include:
- Work with the Sr. Director Global Demand Generation to manage and execute the regional Demand Generation Marketing Plan
- Experience managing regional demand generation marketing programs
- Partner with APAC sales management to support our business and sales goals
- Achieve clear, measurable KPIs which ensure our field marketing activities deliver on expected goals
- Analyze lead flow and contribution to revenue, and evaluate ROI against all Demand Generation programs
- Manage key regional events (in-person and virtual) each quarter. The person in this role is responsible for driving attendance to these events through a variety of marketing vehicles, and to optimize outcomes from these events through pre, on-site, and post event strategies.
- Drive Regional Marketing Programs to support lead gen, prospecting, pipeline and revenue generation programs
- Drive pipeline growth by developing an annual marketing plan based on approved budgets including recommendations for industry specific regional activities, local sponsorships, conferences/trade shows, advertising, digital marketing and syndication programs, email marketing, local events, participation in local business or trade associations, account-based marketing demand generation and content needs that will drive business results for the region.
- Execute on marketing campaigns from Global Marketing within the region.
- Collaborate with senior Smart Communications Sales professionals in the respective region to identify business goals and maximize the impact of local marketing activities.
- Demonstrate strong writing skills to create and execute campaigns that engage target prospects and bring them into and through the sales funnel through creative email and web-based tactics.
What we’re looking for:
- Excellent organizational and project management skills
- Excellent oral and written communications skills
- Creative thinker who looks to move beyond the status quo
- Strong familiarity with digital marketing, email marketing, ABM and event planning
- Strong team player, collaborator, and individual executer, with a get-it-done personality that mobilizes and inspires others
- Familiarity and comfort with Salesforce, Marketo, Demandbase, and an ability to leverage these tools for optimal interaction
- 8+ years of experience in technology marketing
- 4+ years of field marketing/demand generation experience
- Willingness to travel
- BS degree required
We look for the following core competencies in everyone we hire at Smart Communications:
- Analytical Ability – effectiveness in analyzing situations and identifying key issues.
- Planning and execution – monitoring progress, taking action when necessary to rectify situations / meet deadlines.
- Proactive – taking responsibility for making things happen.
- Social Magnetism – taking actions, which show awareness of one’s own impact on others.
- Teamwork – collaborating with and promoting collaboration between different parts of the business.
- Technical expertise – keeping up to date technically within one’s own functional area.
- Adaptability – stability of performance under uncertainty and pressure.
- Communication & influence – using appropriate interpersonal styles and methods of communication to influence others positively to obtain agreement between different interests.
What’s the deal?
We will provide you with the tools, equipment and support to give you the best possible chance of success and over-achieving your goals. Salary will depend on your experience and will be highly competitive. All our packages include an annual bonus based on the Company’s performance, so we are all incentivised to over-achieve!
In addition to a friendly, flexible and fun working environment, we provide a range of other benefits, including vision benefits, subsidised gym membership and 20 days holiday allowance.
Located in the Central Business District in the heart of the city, our Sydney office houses our ANZ headquarters; a friendly, tight-knit environment, it’s home to our Sales, Professional Services, CIO and marketing teams within the Southern hemisphere.
So if we interest you, please let us know by applying for this position and tell us all about yourself.
Please note: we only consider applicants with current legal right to work in the countries in which our positions are based. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, sexual orientation, age, disability, marital status or gender identity.
To learn more about Smart Communications visit:
https://www.smartcommunications.com/
