Summary
Responsible for leading the global marketing communications strategy through brand development within Smart Communications – across all communications channels. Own the Smart Communications brand through events, PR leadership, website/digital ownership, and support of analyst relations strategy.
About Smart Communications
Smart Communications is a leading technology company focused on helping businesses engage in more meaningful customer conversations. Its Conversation Cloud™ platform uniquely delivers personalized, omnichannel conversations across the entire customer experience, empowering companies to succeed in today’s digital-focused, customer-driven world while also simplifying processes and operating more efficiently.
Smart Communications is headquartered in the UK and serves more than 650 customers from offices located across North America, Europe, and Asia Pacific. Smart Communications’ Conversation Cloud platform includes the enterprise-scale customer communications management (CCM) power of SmartCOMMTM, forms transformation capabilities made possible by SmartIQTM and the trade documentation expertise of SmartDXTM. In 2021, the company acquired Assentis, a leading European software solutions provider specializing in customer communications management (CCM) with a focus on the financial services industry. To learn more, visit smartcommunications.com.
Who are you?
- Recognized leader with a drive to increase share of voice
- Passionate storyteller
- Excel in fast-paced environments
- Digitally savvy with a deep understanding of strong creative
- Enjoy contributing both strategically and tactically
- Ability to collaborate cross-functionally and manage with a geographically dispersed team
- A team player with a focus on successful outcomes
The Sr. Director of Marketing Communications manages a team responsible for:
Brand Strategy
- Manage an overarching brand strategy that promotes brand recognition to gain a competitive advantage.
- Lead as a best-in-class brand builder and industry visionary with a track record of dramatically increasing brand engagement, customer advocates, and generating business growth.
- Ensure the Smart Communications brand is delivered consistently, cohesively, and in a compelling manner across all communications vehicles, monitoring and providing new logo packages, brand guidelines, boiler plate language, messaging, and strategic direction as need be internally and externally.
Digital
- Oversee the creation and execution of all digital and online content.
- Recommend improvements to website design and operation, as well as all other corporate digital channels.
- Guide SEO and related vendor relationships to optimize digital traffic and conversion.
- Ensure online presence is reflective of Smart Communications leadership in digital conversations
PR/AR
- Promote products, services, industry strength and thought leadership through ownership of global public relations strategy and management of execution
- Oversee the development of marketing communications campaigns by understanding media coverage and industry trends and developing fresh story ideas to propel Smart Communications forward.
- Manage a team responsible for the creation and delivery of global press releases, media relations content, case studies, infographics, executive bios, corporate newsletter content, digital content, analyst relations content, award submissions and speaking proposals
- Develop the PR/AR strategies with dedicated Manager to improve engagement and accountability for impact.
Events
- Develop the strategy in conjunction with Events Director to deliver strategic events that support the overall marketing and sales strategy and pipeline goals.
- Work closely with executives, senior leaders, and stakeholders to define messaging, agenda, speakers, training, and pre/during/post event content marketing strategy.
- Drive the strategy for event communications, both internally and externally.
- Manage processes internally aligned with demand generation and marketing operations to ensure smooth end to end planning and execution.
- Manage the event budget and set success criteria, measure, and report out the impact of each major event on awareness, engagement, and pipeline acceleration metrics to validate ROI.
Customer Advocacy
- Build strategy with Customer Advocacy Manager to execute marketing programs to achieve advocacy targets
- Identify innovative strategies to drive advocates for customer case studies, sales opportunity velocity, thought leadership programs, and more
- Oversee the design, development, execution, and measurement of creative communications, such as newsletters, surveys, webinars, etc.
- Develop the strategy to improve our third-party review (e.g. G2, Gartner Peer Review) programs for high volume and high quality reviews
- Create an advocacy program that encourages satisfied customers to proactively recommend Smart Communications
What we’re looking for:
Must have skills/experience:
- Excellent Management and mentoring skills
- Excellent organizational and project management skills
- Excellent oral and written communications skills
- Experience managing communications in both US and European regions
- Familiarity and comfort with SalesForce, Marketo, WordPress, and an ability to leverage these tools for optimal interaction
- Demonstrable experience in technology marketing
- Minimum of 4 years corporate communications experience
- Minimum of 4 years of team management experience
- Willingness to travel
- BS degree required
Advantageous skills/experience:
- Creative thinker who looks to move beyond the status quo
- Strong familiarity with design and digital best practices
- Prior experience successfully managing PR and AR strategies
We look for the following core competencies in everyone we hire at Smart Communications:
- Analytical Ability – effectiveness in analyzing situations and identifying key issues.
- Planning and execution – monitoring progress, taking action when necessary to rectify situations / meet deadlines.
- Proactive – taking responsibility for making things happen.
- Social Magnetism – taking actions, which show awareness of one’s own impact on others.
- Teamwork – collaborating with and promoting collaboration between different parts of the business.
- Technical expertise – keeping up to date technically within one’s own functional area.
- Adaptability – stability of performance under uncertainty and pressure.
- Communication & influence – using appropriate interpersonal styles and methods of communication to influence others positively to obtain agreement between different interests.
What’s the deal?
We will provide you with the tools, equipment and support to give you the best possible chance of success and over-achieving your goals. Salary will depend on your experience and will be highly competitive. All our packages include an annual bonus based on the Company’s performance, so we are all incentivized to over-achieve!
In addition to a friendly, flexible and fun working environment, we provide a range of other benefits, including extensive health, dental and vision insurance, employer-funded health savings account, flexible spending plan, life and AD&D insurance, short and long term disability insurance, gym membership reimbursement, and 401K contribution, as well as 18 days’ holiday allowance.
So if we interest you, please let us know by applying for this position and tell us all about yourself.
Please note: we only consider applicants with current legal right to work in the countries in which our positions are based. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, sexual orientation, age, disability, marital status or gender identity.
