SeniorFull TimeEN
A Little About Us
The Yahoo Marketing team is the engine behind our iconic consumer brands. We sit at the intersection of data, culture, and technology, building deep connections with millions of users across our Sports and Auto verticals. Our team is focused on driving growth through innovative GTM strategies, integrated campaigns, and a relentless commitment to user engagement. We operate with a builder’s mindset, constantly experimenting with new technologies to scale our impact.
Responsibilities
Define product positioning, target audiences, and value propositions for auto and sports‑related consumer products, translating them into clear messaging frameworks.
Support new product/feature launches and growth initiatives, including campaign themes, messaging, and channel strategies across paid, owned, and membership touchpoints.
Utilize Generative AI tools to rapidly prototype and iterate on campaign copy, creative concepts, and audience segmentations to improve speed-to-market.
Partner with Product and Editorial teams to leverage data and content to optimize vertical thought leadership and user engagement.
Plan and execute cross‑product and cross‑channel integrated marketing campaigns, ensuring alignment with B2C brand and product strategies.
Prepare comprehensive briefs and presentation decks that articulate campaign objectives, key messages, and KPIs for internal and external stakeholders.
Develop performance‑oriented assets and media plans across digital, social, content, and membership channels.
Manage project timelines and budgets, tracking execution status and risks to ensure high-quality, on-time launches.
Support event activations, content partnerships, and PR executions while defining clear KPIs for growth, engagement, and revenue.
Qualifications
8+ years experience in product, vertical, or sports marketing, with a track record of independent project ownership.
Comprehensive knowledge of the automotive and sports industries and their respective market dynamics.
Experience in partnership marketing, business development, or co‑marketing on the brand or platform side.
Proficiency in using AI productivity tools (e.g., Gemini, ChatGPT, or specialized marketing AI).
Solid data literacy with the ability to interpret complex research findings to drive informed marketing decisions.
Strong project management skills, with the ability to lead small project teams or work streams of larger scope.
Excellent writing and presentation skills in both Chinese and English.
Fluent English (listening, speaking, reading, writing), with comfort collaborating across regional and global teams.
An openness to experimentation and continuous learning in an evolving, AI-augmented marketing environment.
BA or BS degree in Marketing, Business, Communications, or related fields.
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.
If you’re curious about how this factors into this role, please discuss with the recruiter.
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