About Us
Workwear Group (WWG) is part of Wesfarmers Industrial & Safety a division of Wesfarmers, a top 20 ASX listed company with over 100,000 employees. Housed under the banner of Workwear Group, our three iconic brands - KingGee, Hard Yakka and NNT - have been in the business of delivering workwear since the late 1920's.
We are the trusted partner in workwear solutions, manufacturing over seven million units each year. What sets us apart is our continuous investment in innovation, market knowledge, pioneering ideas and sustainability practices.
We work as one team. We put our customers first and are passionate about what we do. Joining WWG is an opportunity to thrive in an inspiring, safe, and inclusive community.
About the Role
The Sales Team Leader is accountable for owning and executing the customer strategy through disciplined account planning, ensuring clear prioritisation, performance targets and alignment to broader business objectives.
The role drives new sales growth while increasing share of wallet from existing customers, balancing business development with strong customer retention and long‑term value creation. With a strong focus on sales excellence, the Sales Team Leader leads and develops the sales team to deliver against targets, embedding effective sales processes, performance management and a high‑performance culture.
This role is a contract position until 30th April 2027
What you’ll be doing
- Own and execute the customer, channel and servicing strategy, including customer tiering and alignment to the broader business strategy
- Lead sales planning, forecasting, expense control and budgeting, with clear governance and performance tracking
- Drive structured account planning across the portfolio, identifying growth opportunities, risks, and required mitigations
- Set account priorities, KPI targets and resource allocation to maximise revenue and retention
- Lead business development activity, including market scanning, relationship building and pipeline development
- Oversee bid and tender activity, ensuring consistency, quality and commercial rigour
- Lead selling and cross‑selling strategies across regions, supporting complex negotiations and key deals
- Build and maintain senior relationships with key customers and internal stakeholders
- Oversee customer and internal product demonstrations and sales enablement training
- Lead, coach and performance‑manage the sales team, including capability development, process optimisation and KPI reporting
Who we’re looking for
At our company, we value not only our great brands but also the people and teams that drive our success. In addition to technical skills, we seek team members who possess the following personable qualities:
- Strong work ethic and are committed to showing up for a team
- Openness to receive coaching and embrace self reflection and self growth
- Accountability for your actions, and emotions, and actively venture beyond your comfort zone
- Embrace innovation, take calculated risks, and inspire others to think outside the box
- Ability to build meaningful relationships, we prioritise our customers. Balancing commercial goals with customer satisfaction is key
- Ethical standards and demonstrating honesty and integrity in all interactions is fundamental to our team culture.
What we’re looking for
- Proven experience in sales leadership or senior sales roles, with the ability to coach, performance‑manage and lift team capability
- Minimum 4+ years’ experience in an account management role, owning customer portfolios and delivering sustained revenue growth
- Strong commercial and business development capability, with a track record of growing share of wallet and new sales
- Excellent stakeholder management skills, able to build trusted relationships with senior customers and internal partners
- Strong sales discipline, including forecasting, pipeline management, KPI tracking and sales process optimisation
What we offer
- The chance to join a great team of like-minded, hard-working people who are passionate about achieving our vision and the growth objectives of the company.
- Flexible working environment, allowing for work from home day/s each week.
- A competitive salary package and suite of benefits and perks, including a 50% discount on our brands Hard Yakka, KingGee and NNT and 5% Wesfarmers discount for Kmart, Bunnings, Officeworks and more.
- A tailored career and development plan, plus reward and recognition programs. Whatever your goals we’re here to support you on that journey.
- Our Wellbeing program, Thrive, with activities designed to support the Financial Wellness of our team, Celebrate Diversity, ensure we Get Physical and maintain Healthy Minds, including challenges, yoga, meditation and access to our Employee Assistance Program.
- We Learn, a dedicated hub for all things learning and development.
We actively work on creating a safe and inclusive environment free of discrimination. At Workwear Group we aspire to build a culture where diversity is celebrated, where Team Members feel a sense of “I Belong” and are empowered to bring their whole selves to work.
You can follow us on LinkedIn or see our company careers page for more opportunities https://www.workweargroup.com.au/careers
Workwear Group is a recognised Veteran Employment Supporter we encourage you to advise us of any prior service through the recruitment process. We value the unique capabilities, leadership and lived experience veterans bring to our workforce, and we are committed to creating an environment where their skills can thrive.
Thank you for your interest in Workwear Group. Due to anticipated high volumes of applicants, only shortlisted candidates will be contacted. We are not seeking support for this recruitment, our inhouse recruitment have got it! Thanks
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