Purpose of the Job

The Brand Manager will be responsible for building and strengthening the Loom Solar brand across online and offline channels. The role involves managing brand campaigns, digital marketing coordination, product positioning, dealer branding, influencer collaborations, and customer engagement initiatives to increase brand awareness, lead generation, and market share.

The ideal candidate should have strong experience in consumer branding, digital marketing, campaign execution, and data-driven marketing strategies.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute brand-building strategies aligned with company goals.
• Create strong brand positioning for solar panels, batteries, and inverter products.
• Ensure consistent brand communication across all customer touchpoints.
• Monitor competitor branding, pricing, and market trends.

Marketing Campaign Management

• Plan and execute ATL, BTL, and digital marketing campaigns.
• Manage product launches, seasonal campaigns, and promotional activities.
• Coordinate with creative agencies, production teams, and vendors.
• Track campaign ROI and optimize performance.

Digital & Social Media Branding

• Improve brand visibility on YouTube, Instagram, Facebook, LinkedIn, and Google.
• Work with performance marketing teams to improve traffic, leads, and conversions.
• Manage influencer marketing and creator collaborations.
• Monitor online reputation and customer sentiment.

Dealer & Channel Branding

• Execute dealer branding activities including glow sign boards, brochures, display units, and showroom branding.
• Support channel partners with marketing materials and campaigns.
• Standardize branding across distributor and dealer networks.

Content & Communication

• Coordinate with content, video, and design teams for high-quality marketing assets.
• Ensure strong storytelling for product benefits, customer success stories, and solar awareness.
• Manage PR activities, media coverage, and awards participation.

Market Research & Analytics

• Analyze customer insights, brand awareness, and campaign effectiveness.
• Monitor website traffic, brand search trends, and social media engagement.
• Prepare monthly brand performance reports and recommendations.

Key Performance Indicators (KPIs)

• Brand awareness growth
• Website traffic growth
• Lead generation contribution
• Social media engagement and followers
• YouTube subscribers and views
• Campaign ROI
• Dealer branding coverage
• Brand search growth
• PR/media mentions
• Customer acquisition cost (CAC)

Requirements

Required Skills

• Strong understanding of branding and consumer marketing
• Knowledge of digital marketing and performance marketing
• Expertise in social media platforms and analytics
• Creative thinking and storytelling ability
• Campaign planning and execution
• Vendor and agency management
• Strong communication and presentation skills

Preferred Qualifications

• MBA in Marketing / Branding / Digital Marketing
• 5–10 years experience in brand management, preferably in consumer durable, electronics, EV, solar, or D2C brands
• Experience handling large-scale digital campaigns
• Knowledge of Google Analytics, Meta Ads, SEO, and YouTube marketing preferred

Benefits

What Loom Solar Offers

• Opportunity to build a national solar brand
• Fast-growth and entrepreneurial work culture
• High ownership and leadership exposure
• Performance-driven rewards and career growth
• Exposure to digital-first brand building in renewable energy