RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
- Lead the development and execution of Annual Brand Plans coordinated with cross functional teams to deliver maximum impact plans that deliver share growth and financial targets for your market.
- Plan and build consumer centric brand plan, including ATL, BTL & experiential that delivers seamless consumer journeys within the available ecosystem.
- Keep consumers at the heart in every activity and decision – should understand and effectively use research, trends, data & insights from various available sources.
- Measure and Evaluate brand performance and activities to continuously optimise brand spends and maximize ROI.
- Feed into and support the development of regional and global toolkits and localise these. This will require the writing of agency briefs both creative and production and ongoing agency relationship management.
- Consult and take continuous input from key local stakeholders on brand/category plans and activities.
- Responsible for ensuring alignment across the internal sales, marketing and leadership stakeholders.
- Responsible for fostering good relationship and inspire key customers and sales team to provide category trade and shopper insights to drive performance and maximize ROI.
- Responsible for marketing process & solutions with external & internal customers to grow the categories and brands
SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
- Atleat 8-9 years experience with minimum 5 years in the marketing function.
- Consumer brand management experience in progressive roles, leading different Marketing projects
- Commercial and Customer Marketing experience – designing and managing BTL and taking the brand through the align across channels and platforms.
- Experience in multiple specialty areas: BTL, ATL, Innovation, etc.
- Experience in managing stakeholders to ensure timely delivery of yearly brand plans and projects
- Actively builds and leads interactions between the functions to ensure plans are implemented and goals met
- Skilled at communicating with all levels and functions (written, verbal and presentations)
- Strong numerical, insight and analytical skills
PERSONAL QUALITIES
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You create strong positive first impressions and build those into great relationships.
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. You operate at pace and are able to multi-skill effectively and are at ease leading projects. You will be highly performance driven, commercially and financially astute
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. You will have an attitude of constant learning and improving. Curious, creative, obsessed about the consumer, have strong sense of popular culture to identify passion points the brand and consumer share. Inquisitiveness/ curiosity around new media, digital, technology and social trends and possessing an attitude to experiment or innovate in these areas.
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Comfortable with change and ambiguity.
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:
Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Health & Wellbeing
Medical, Critical Illness, and Life Insurance
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
