Job Title: Senior Brand Manager – Becel
Location: Canada (Hybrid – 2-3 days a week on-site at our downtown Toronto Office)
Reporting to: Head of Marketing - Canada
Compensation: 140-150K plus Bonus
About Flora Food Group
Flora Food Group makes Culinary Essentials for Better Food, creating everyday ingredients that help consumers and professionals prepare delicious, nutritious meals. Operating in over 100 countries, the company’s portfolio spans spreads, butters and blends, creams, sauces, cheeses, and culinary liquids, with iconic brands including Flora, Becel/ProActiv, Country Crock, I Can’t Believe It’s Not Butter!, Rama, and Violife, alongside a growing professional foodservice business. With more than 150 years of expertise in oils and fats, Flora Food Group combines flavor, functionality, and nutrition, supported by a world-class Food Centre, over 170 food scientists, and 25 dedicated chefs. The company is driven by a passionate global team committed to performance, care, sustainability, and a genuine love of food.
Becel, one of oue flagship brands in Canada, is the leading heart-health spread, trusted by generations and supported by strong nutritional science and healthcare partnerships.
The Role
The Senior Brand Manager, Becel will own the end‑to‑end brand strategy and performance for Becel in the Canadian market. This role is accountable for driving sustainable growth through strong brand equity, innovation, consumer‑led marketing, and flawless execution across the marketing mix.
You will act as the brand general manager, partnering closely with cross‑functional teams (Sales, Insights, R&D, Finance, Supply Chain, and Global Marketing) to deliver against commercial, brand, and purpose objectives.
Key Responsibilities
Brand Strategy & Performance
Consumer & Market Leadership
Marketing & Communications
Innovation & Portfolio Management
Cross‑Functional Leadership
Experience & Skills
Capabilities
Why Join Us
What’s next
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.