Job Description
Core Responsibilities
Developing EMEA regional sales growth plans for digital traffic to LEGO.com, as part of the EMEA Trading Team, which is responsible for the overall LEGO.com eCommerce business.
Accountable for the proven growth factors across digital marketing channels which ladder up to the full EMEA region demand plans; uncovering risks and planning mitigations, keeping internal media teams accountable to plans, and representing during cross-department forums and taskforces on behalf of eCommerce business.
Supporting the EMEA eCommerce Senior Director across multiple partners to develop clear, concise storylines on targets, plans and required adjustments through each monthly business cycle, and into each weekly commercial planning huddle.
Own regional media reporting and insights, turning performance data into clear, actionable strategies.
Support projects, focused on dedicating specific resources and amplified media around highly localized market insights to address the specific local needs that help the eCommerce business thrive.
10+ years of digital marketing experience in an eCommerce environment
Strong understanding of different digital marketing channels – Paid Search, SEO, Display, CRM, Paid Social, Affiliates, Programmatic, etc.
Highly structured, organized approach to performance data; proficient levels in excel and analytics platforms to derive insights from various sources of data.
Experience working within a myriad of KPIs ranging from profitability, sales growth, and planning accuracy.
Experience managing large multi-million budgets across multiple markets, maintaining a mix of finance due diligence, transparency of forecast targets vs actuals, and understanding how team uses ad automation for optimal media optimization across well-defined goals.
Comfortable working in a fast-paced team, and excited by problem-solving complex challenges, becoming a change lead, and approach obstacles pragmatically
Strong collaborator and able to work across different departments with a One Team approach.
A strong communicator with a natural ability to articulate clear strategic narratives, and building compelling, evidence-based cases that influence decision-making and drive alignment with business objectives.
Proficiency with Adobe Analytics
Experience in a global matrixed organization
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
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Join the LEGO® team today.