Inside the Role
The Detroit Marketing Communications team listens to our colleagues across the company and to our customers in the market to help define who we are. We treat everyone with a stake in the brand as a source of input and inspiration, drawing on their feedback and data to define our identity and to craft the collateral that embodies it.
The mediums we leverage include but are not limited to advertising, live events, product presentations, press releases and social media. The successful candidate will help drive Detroit's brand reputation and positioning, supporting our field sales teams and dealership partners in the telling of our brand proposition in order to drive growth.
Posting Information
We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.
We Take Care of Our Team
Position offers a starting salary range of $95,000 - $121,000 USD
Pay offered dependent on knowledge, skills, and experience
Benefits include annual bonus program; 401k company contribution with company match up to 6% as well as non-elective company contribution of 3 - 7% depending on age; starting at 4 weeks paid vacation; 13+ calendar holidays; 8 weeks paid parental leave; employee assistance program; comprehensive healthcare plans and wellness programs; onsite fitness (at some locations); tuition assistance and volunteer paid time off; short-term and long-term disability plans.
What You Drive at DTNA
- Creates and implements Detroit brand strategy in cooperation with Brand Manager.
- Directly supervises fellow Detroit MarComm team member to support their contribution to the brand and aid their professional growth and development.
- Leads and directs the creation of marketing strategies and materials for Detroit product lines, including components as well as connectivity and safety technologies.
- Leads and directs agency partners in support of media planning, creative content development, and campaign execution.
- Works closely with partners in product marketing, digital marketing, and sales to adapt to real-time market trends.
- Gathers, analyzes, and interprets marketplace trends and customer data as input to marketing and product development strategies/plans for individual consumers, business customers, and/or retail channels.
- Monitors market conditions, trends, competitors, etc. to project business sector/consumer demand and inform product launch timing.
- Researches competitor behavior including marketing strategies, pricing, sales and methods of operation.
- Measures the impact of marketing campaigns and reports against targets.
- Contributes to the voice of Detroit on social media channels to create fan engagement, build the brand community, and ensure accurate product representation.
- Works with the Digital Marketing group to review and provide brand/content direction on
- website(s), apps, configurators, etc.
- Maintains brand guidelines and governance to ensure consistent branding.
- Manages Detroit trademarks and protections and liaises with internal legal departments for
- compliance review.
Knowledge You Should Bring
- Bachelor’s degree in area related to Marketing, Communications, or Advertising with 5-7 years of related experience.
- Demonstrate excellent communication and organizational skills and success in multi-tasking.
- Remain resilient to change, delegation, coaching, empowering and foster a sense of belonging.
- Possess extensive experience with Microsoft Office software.
- Possess excellent verbal and written communication.
- Be able to translate market performance and segment insights into brand language.
- Previously demonstrated experience in creation of brand strategies.
- Ability to work both independently and to direct the work of others.
- Strong analytical skills, comfort with data and an insights-to-action mentality.
- Experience in a role leading the development of new marketing strategies and campaigns from concept to launch.
- Excellent written and oral communication skills.
- Strong analytical and organizational skills.
- Flexibility with ability to change direction and priority in a fast-paced environment.
- Ongoing ability to independently increase technical skills and business knowledge.
- Willingness to travel up to 20%.
Exceptional Candidates Might Have
- Experience using design tools such as InDesign or Canva a plus.
- Experience managing marketing services vendor(s) is a plus.
Where We Work
This position is open to applicants who can work in (or relocate to) the following location(s)-
Detroit, MI US, Fort Mill, SC US, Portland, OR US. Relocation assistance is not available for this position.
Schedule Type:
Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.
At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we’re building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA’s legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future – building a cleaner, safer and more efficient tomorrow for all.
That is what we are working toward - for all who keep the world moving.
Additional Information
- This position is not open for Visa sponsorship or to existing Visa holders
- Applicants must be legally authorized to work permanently in the country the position is located in at the time of application
- Final candidate must successfully complete a criminal background check
- Final candidate may be required to successfully complete a pre-employment drug screen
- Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions
- EEO - Disabled/Veterans
Daimler Truck North America is committed to workforce inclusion and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.
For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.
