SeniorFull TimeEN
The Digital Marketing Manager will be responsible for developing and executing comprehensive digital strategies across SEO, Paid Media, CRO, content marketing, social media, and copywriting to drive traffic, engagement, and conversions for a diverse client base. As a key leader, you will oversee a team of digital specialists, ensuring the successful planning, implementation, and optimization of campaigns while fostering strong client relationships. The ideal candidate brings deep expertise in leveraging multiple digital channels, while leveraging AI-powered tools to optimize efficiency, innovation, and overall marketing impact, a passion for innovation, and the ability to deliver measurable results while staying ahead of evolving industry trends.
A. Content Management
B. SEO Strategy & Execution
C. Content Marketing & Strategy
Manage content calendars, ensuring timely and impactful execution of content initiatives across all platforms, aligned with client goals and brand voice.
D. Social Media Management
E. Paid Media Strategy & Execution
F. Copywriting & Strategy
G. Conversion Rate Optimization
Overall Digital Marketing
A. Overall Digital Marketing
a. Collaborate with internal teams and external partners (e.g., creative, paid media,
tech) to ensure seamless execution of digital marketing campaigns.
b. - Manage digital marketing projects from conception to completion, ensuring
timely delivery and stakeholder approvals.
c. - Continuously monitor industry trends, emerging technologies, and best
practices in digital marketing, leveraging insights to inform strategies and drive
innovation.
d. Effectively manage budgets for digital marketing campaigns, tracking efficiency
and ensuring alignment with financial goals.
e. Track and analyze key metrics, generate performance reports, and provide
actionable insights and recommendations for optimization to clients and internal
teams.
B. Strategic Planning
a. Develop and execute comprehensive digital marketing strategies aligned with
client business objectives, encompassing Paid Media, CRO, Social Media,
Copywriting, email marketing, and more.
C. Campaign Management
a. Oversee the planning, implementation, and monitoring of digital marketing
campaigns from inception to completion, ensuring timely delivery and
adherence to budget and quality standards.
D. Performance Analysis & Reporting
a. Track, analyze, and report on key metrics and KPIs, using data to identify
opportunities for optimization, inform strategy adjustments, and demonstrate
campaign ROI to clients.
E. Trend Awareness
a. Stay up-to-date with the latest digital marketing trends, tools, and technologies,
incorporating innovative solutions to improve campaign performance and keep
the organization competitive.
F. Budget Management
a. Develop and manage campaign budgets, allocating resources efficiently to
maximize impact and meet financial objectives.
G. Workflow and Process Optimization
a. Identify areas for improvement in existing workflows and processes, implement
strategies to streamline operations, and enhance overall efficiency and
productivity.
H. Project Management
a. Work with team leads, project or account managers to ensure projects are
delivered on time, within budget, and to the required quality standards.
I. Resource Planning and Management
a. Set resource allocation strategies and ensure team members understand their
roles and responsibilities within the organization.
b. Manage staffing levels, allocate resources (including personnel, equipment, and
tools), and ensure effective utilization to support needs and company goals.
c. Assist in talent acquisition by providing updated job descriptions and
requirements, evaluating exams, and conducting interviews.
J. Key Performance Indicators (KPIs)
a. Develop and implement KPIs to track internal resource allocation and
performance, ensuring targets are consistently met.
K. Data Analysis & Reporting
a. Gather, track, and analyze data related to internal resource allocation, project
performance, and financial oversight.
b. Generate custom, complex reports and dashboards to provide actionable
insights for strategic decision-making.
L. Team Leadership and Support
a. Manage, guide, and coach team members, providing tactical support to ensure
deliverables are completed on time and at a high standard.
M. Technology and Tools
a. Build and automate project management processes and workflows using tools
like Asana.
b. Ensure the efficient use and integration of marketing technologies, including
CMS and CRM systems.
N. Training and Development
a. Develop training materials and frameworks for DM units to ensure new
employees receive comprehensive training.
b. Work with HR to come up with a Training plan for each DM position/skill.
O. Client and Agency Interaction
a. Act as a primary point of contact for clients, managing expectations, building
strong relationships, communicating campaign progress, and presenting
performance reports effectively.
P. Oversee Daily Operations
a. Ensure that the day-to-day operations of your team operate smoothly, managing
workflow and resource allocation.
Q. Quality Control
a. Implement and monitor quality standards, ensuring compliance to non-
negotiables, prioritizing client satisfaction and adhering to agreed-upon
deliverables.
R. Cross-functional Collaboration and Communication
a. Act as a liaison and facilitator between different teams (e.g., tech, marketing,
sales, and client-facing teams) to ensure effective communication, coordination,
and alignment on the project goals and deliverables.
b. Act as liaison between management and employees and effectively raise upward
feedback.
S. Culture-based Operations
a. Operationalize culture-based operations across all units to ensure grounding of company's culture
T. Risk Management
a. Identify potential operational and tactical risks, develop control and mitigation
strategies, and ensure that the company remains compliant with relevant
regulations and industry standards.
Requirements
Benefits
Paid Sick Leave and Vacation Leave
● Paid Bereavement
● Maternity & Paternity Leave
● Single Parent Leave
● Medical / Health Insurance
● Christmas cash gift and package
● Internet allowance
● Paid Holidays
● Training and Development Opportunities
● Career Progression Opportunities
● Company Service Awards
● Performance Awards and Recognition
