Marketing and Recruitment Coordinator

Department

Brooks College of Health, Operations

Compensation

$50,000.00 to Negotiable Annual

 

General Description/Primary Purpose 

The Marketing and Recruitment Coordinator advances the visibility, recruitment and engagement goals of Brooks College of Health. This position plays a critical role in developing student and alumni narratives, strengthening the College’s digital presence, and coordinating graduate and undergraduate recruitment events and outreach initiatives.

Job Functions: 

Marketing & Communications 

• Work in partnership with the Brooks College of Health, Assistant Director of Marketing & Communications.

• Lead the development of student and alumni stories in collaboration with program directors and faculty, including conducting interviews, drafting features and managing content pipelines that support recruitment and alumni engagement.

• Design high-quality digital and print materials aligned with university brand standards, including recruitment collateral, social media graphics, email visuals and event materials.

• Coordinate recruitment and alumni event communications within Slate, including event setup, communication workflows and coordination of marketing materials.

• Draft, schedule, monitor, and refine content across Brooks College of Health social media channels and web pages, and track engagement metrics and recommend improvements to increase reach and responsiveness.

• Coordinates updates to college and departmental web content within the content management system to ensure accuracy, accessibility, and alignment with strategic messaging.

• Collaborate with faculty, staff and central marketing partners to ensure projects are completed on time and meet established brand and quality standards.

 

Recruitment & Outreach Support 

• Coordinate recruiting events, including college fairs, open houses, information sessions and community events.

• Contributes to the development and execution of targeted outreach campaigns to prospective undergraduate and graduate students in collaboration with academic program directors and university enrollment partners.

• Promote Brooks College of Health programs through tailored presentations, social media content and targeted communications to prospective student audiences.

• Collaborate with the Brooks College of Health Advising office to provide support for student engagement events and workshops.

• Maintain relationships with community partners, feeder institutions and alumni to support outreach and engagement efforts.

 

Data Analysis and Reporting 

• Monitor recruitment and engagement efforts through data tracking and basic analysis across marketing, event, and outreach activities.

• Prepare routine reports and summaries to support assessment, planning, and continuous improvement of recruitment and communication strategies.

Marginal Functions

• Perform additional duties with respect to marketing and recruitment as assigned.

• May include occasional travel for representation at off-campus events.

 

Required Qualifications

Master's or Bachelor's degree and 2+ years of relevant experience, or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219. 

Required Qualifications

• Excellent interpersonal, written and verbal communication skills.

Preferred Qualifications

• Experience working in higher education.

• Education background in healthcare field.

• Experience with web content management systems.

• Knowledge of accessibility standards and digital best practices.

• Demonstrated professional graphic design experience with the ability to produce polished, brand-compliant materials independently.

• Strong writing and editing skills, including experience conducting interviews and developing feature stories.

• Experience managing professional social media accounts and analyzing engagement metrics.

• Demonstrated ability to manage multiple projects, build relationships with stakeholders and meet deadlines in a fast-paced environment.

• Experience supporting recruitment or alumni engagement initiatives.

• Familiarity with graduate or undergraduate recruitment processes in a higher education setting.

 

Statement(s) of Understanding

This position requires a background check. In conjunction with the University's policy, this position may also require a credit check.

The holder of this position is designated as a “Responsible Employee” pursuant to their role under Title IX. Therefore, the incumbent must promptly report allegations of sexual misconduct, sexual violence, and child sexual abuse by or against any student, employee, contractor, or visitor to the University’s Title IX Administrator or any divisional Title IX Coordinator

 

 

Equal Opportunity

The University of North Florida (UNF) is committed to providing an inclusive and welcoming environment for all who interact in our community. In building this environment, we strive to attract students, faculty and staff from a variety of cultures, backgrounds and life experiences. The University of North Florida does not commit or permit discrimination or harassment on the basis of genetic information, race, color, religion, age, sex, disability, marital status, national origin, or veteran status in any educational, employment, social, recreational program or activity that it offers. In addition, UNF will not commit or permit retaliation against an individual who reports discrimination or harassment or an individual who cooperates in an investigation of an alleged violation of university regulation.

Carnegie

UNF is a Carnegie Community Engaged Institution. This designation celebrates the University’s collaboration with community partners from the local to the global level. It reflects UNF’s mission to contribute to the public good and prepare educated, engaged citizens.