Who are we?
At MiWay, our purpose is to enable people to live their way. We understand that life is not just about "things" but the meaning that those things bring to your life. We believe that technology and innovation have infinite possibilities when it's inspired by humans by you.
Therefore, we focus on our clients' needs; finding new ways to simplify their lives and how they do things.
We give them products, services, and solutions that enable them to live and enjoy life on their own terms – in their own way.
Agile values and principles are strongly embedded in our culture, and they are at the core of how we make decisions and how we approach adding value within the company.
Build a successful career with us
We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth.
Through its five business clusters – Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office – the group provides many opportunities for growth and development.
What will you do?
The Digital Performance Analyst is responsible for monitoring, analysing, and optimising the performance of all digital channels (website, mobile app, and digital campaigns) to drive customer acquisition, conversion, engagement, and retention.This role plays a critical part in translating data into actionable insights that
improve customer journeys, reduce friction, and increase ROI across our digital platforms.
What will make you successful in this role?
Minimum Qualifications Required
- Degree in Analytical studies (Data, Stats, Maths, Computer Sci, etc.)
- Business/Marketing with a strong analytics focus
Minimum Experience Required
- 3–5 years in:
- Digital analytics
- Performance marketing analytics
Required Skills and Experience
Technical Skills
- Strong experience with:
- Google Analytics 4 / Firebase
- Data visualisation tools would be beneficial
- Experience with:
- Tag management systems (GTM)
- A/B testing tools (Optimizely, VWO, Adobe Target, CrazyEgg etc)
- Heatmapping tools (Hotjar, Contentsquare, CrazyEgg)
- Analytical Skills
- Strong quantitative and problem-solving ability
- Ability to interpret large datasets and identify trends
- Experience in funnel analysis and cohort analysis
- Business & Industry Knowledge
- Understanding of:
- Digital marketing channels
- Insurance products (motor, home, life – advantageous)
- Customer lifecycle in financial services
Key Responsibilities
1. Digital Performance Monitoring & Reporting
- Track and report on key digital KPIs:
- Traffic (sessions, users)
- Conversion rates (quote starts, quote completion, callbacks)
- Customer engagement (bounce rate, session duration etc.)
- Provide daily, weekly and monthly performance reports to stakeholders
(marketing, sales, EXCO)
2. Customer Journey & Funnel Analysis
- Analyse end-to-end digital journeys:
- Awareness - Consideration - Quote - Purchase
- Identify drop-off points and friction areas in the quote flows and self-service experiences
- Partner with UX/UI, operational teams to recommend improvements and measure the impact of the enhancements.
3. Conversion Rate Optimisation (CRO)
- Design and execute A/B and multivariate tests to improve conversion
- Landing pages
- CTAs
- Messaging
- Form design
- Develop hypotheses based on:
- Behavioural data (GA, CrazyEgg)
- Heatmaps and session recordings (e.g., CrazyEgg)
- Measure and report on experiment outcomes and business impact
- 4. Campaign & Channel Performance Analysis
- Evaluate performance of :
- Email, SMS, WhatsApp campaigns
- Organic traffic (SEO)
- Work with marketing teams to :
- Optimise targeting and segmentation
- Improve campaign ROI
- Refine attribution models
5. Data Integration & Attribution
- Support development of multi-touch attribution models
- Integrate data from:
- Google Analytics / Firebase
- CRM systems
- Policy administration systems
- Ensure a single view of customer performance across channels
6. Insights & Strategic Recommendations
- Translate complex data into clear, actionable insights
- Provide recommendations on
- Product positioning
- Personalisation opportunities
- Present findings to senior stakeholders in a business-friendly manner
7. Proactive Performance Optimisation
- Identify behavioural signals to trigger:
- Conversion nudges
- Personalised offers
- Exit interventions
- Support implementation of predictive and AI-driven personalisation
strategies
- 8. Data Governance & Accuracy
- Ensure accuracy and consistency of tracking:
- Tagging (via Google Tag Manager or similar)
- Event tracking across web and app
- Work with developers to resolve tracking issues
- Maintain data integrity and compliance (POPIA)
Knowledge and Skills
Recommendations to various stakeholdersResponsible for leading, partnering, transforming and delivering digital workplace services.Drives the effective management of the team financials (where applicable) to ensure efficient employee experience costs against operational budgets as well as value for money services.Provides operations management and manages service availability of the various technologies that enable the digital workspace.Project Management
Personal Attributes
Balances stakeholders - Contributing through othersTech savvy - Contributing through othersBusiness insight - Contributing through othersPlans and aligns - Contributing through others
Core Competencies
Being resilient - Contributing through othersCollaborates - Contributing through othersCultivates innovation - Contributing through othersCustomer focus - Contributing through othersDrives results - Contributing through others
Turnaround time
The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers. Deadline to apply 13 May 2026
Our commitment to transformation
At MiWay we believe in cultivating a positive and dynamic working environment that gives you freedom and opportunity to succeed. MiWay is committed to transformation and embracing diversity. This is what drives us to achieve a multicultural workplace with employment equity as a key goal to create an inclusive workforce, reflective of the demographics of our society.
