Senior Executive - Marketing

John Keells CG Auto Private Ltd (JKCG) is a John Keells Group company, Sri Lanka's largest conglomerate listed on the Colombo Stock Exchange. With an operating history of over 150 years, the John Keells Group is present in 7 industry sectors, namely Leisure, Property, Transportation, Consumer Food, Retail, Financial Services, and IT & Plantations. John Keells CG Auto is the official distributor of BYD passenger vehicles, parts, and services in Sri Lanka.

BYD, a global powerhouse, secured the position as the Global number one New Energy Vehicles (NEV) sales in 2022 and 2023 is committed towards sustainable transportation solutions.

Job Responsibilities

•    Development of marketing strategies for the BTL activities for the business.
•    Brand adherence on promotional activations.
•    Ensure a structured BTL plan for the business with innovative concepts. 
•    Development and execution of BTL and trade promotions.
•    Performance review of the BTL activities and promotions.

Person Specifications

•    A Postgraduate Diploma in Marketing from CIM UK, or completed 2 parts of the given, or Degree in Marketing or Business Management.
•    3 years of experience in marketing position and has executed BTL campaigns and events.
•    Strong interpersonal and communication skills. Fluency in three languages will be an added benefit. 
•    Demonstrates inventive thinking and excellent negotiating skills. 
•    Strong decision-making skills and ability to meet timelines.

If interested, please apply through HIVE on or before 12.05.2026.