Job Title: Senior Digital Marketing Lead / Digital Marketing Team Lead
Department
Digital Marketing
Location
Lahore / On-site
Employment Type
Full-time
Salary Range
PKR 250,000 – 400,000 per month, based on experience, skill level, leadership ability, and proven results.
For an exceptional candidate with strong B2B, IT services, AI, software, or outsourcing marketing experience, compensation may be reviewed beyond this range.
Role Summary
We are looking for a Senior Digital Marketing Lead who can act as the deputy to the Head of Department and take ownership of day-to-day digital marketing execution, team coordination, campaign performance, and reporting.
The ideal candidate should have strong hands-on experience in SEO, PPC, keyword research, website optimization, content strategy, analytics, lead generation, and digital campaign management. This role requires someone who can both execute directly and guide junior team members.
The long-term expectation is that this person can gradually take broader ownership of the Digital Marketing Department as the company grows.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with company goals and lead generation objectives.
- Lead SEO activities including keyword research, technical SEO, on-page SEO, off-page SEO, competitor analysis, and content optimization.
- Plan, manage, and optimize PPC campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and other relevant channels.
- Review and improve website pages for SEO, user experience, messaging, conversion, landing page quality, and lead generation.
- Create keyword-driven content plans for blogs, landing pages, service pages, campaigns, and website updates.
- Monitor campaign performance, website traffic, keyword rankings, conversions, cost per lead, and overall marketing ROI.
- Prepare weekly and monthly performance reports for management.
- Coordinate with content writers, designers, developers, SEO resources, PPC resources, and social media team members.
- Review the quality of work produced by the team and provide clear, actionable feedback.
- Support the Head of Department in planning, execution, reporting, process improvement, and team management.
- Help improve marketing discipline, accountability, documentation, campaign tracking, and execution quality.
