Sales Manager, Channel Sales

Fennica Gaming is a young company with a long history. It’s established and fully owned by Finnish National Lottery Veikkaus, a respected gaming operator with eight decades of successful service. Fennica Gaming is a B2B company focusing on international offering of real money gaming solutions and services. Our journey has started by providing our eInstant game portfolio including a gaming engine in a GaaS model to nationally licensed operators. Additional game types and services are in preparation.

We believe that success starts with our commitment to the players as content players keep our customers ahead of the game. We know how to provide entertaining and rewarding game experiences in a safe and responsible setting. We believe that success is built by putting the players first.

Sales Manager, Channel Sales

We are looking for a proactive and experienced Sales Manager, Channel Sales for a permanent and full-time employment to lead and grow our channel sales.

In this role, you will be responsible for identifying new opportunities, setting and achieving sales targets, and ensuring strong collaboration between partners and our internal teams. You will be taking the lead on selling away from our Products and Services team, giving them more time to focus on customer deliveries and development work. The ideal candidate is a proactive leader with excellent sales acumen and a deep understanding of partner ecosystems.

Main responsibilities include:

• Set and achieve sales goals for a portfolio of channel partners, ensuring timely execution and delivery.
• Identify and onboard new channel sales opportunities to expand market reach.
• Develop and implement a comprehensive channel sales plan, continuously optimizing performance.
• Monitor sales progress in real-time and analyze data to inform decisions.
• Act as a liaison between channel partners and internal teams (e.g., sales support, business development, service delivery).
• Lead the development and execution of sales processes, reporting frameworks, and budgeting/forecasting.
• Resolve conflicts with channel partners and, where applicable, their customers.

It would be great to hear from you if you have:

• Proven experience in channel sales, partner management, or B2B sales. Previous iGaming experience is seen as a significant advantage.
• International experience working with global markets, multicultural stakeholders, and cross-border partner ecosystems.
• Excellent prospecting, sales, presentation, and negotiation skills.
• Strong business sense and creative problem-solving abilities.
• The ability to listen actively and find solutions to partner challenges.
• High initiative, drive, enthusiasm, and a self-motivated, patient, and independent working style.
• Outstanding communication and relationship-building skills with the ability to work in a multi-cultural business environment.
• Strong planning, organizational abilities, and the ability to remain calm and focused under pressure.
• Fluent in English; other language skills may be required based on target regions.

What we offer:

• Benefits of a large company with the advantages of a smaller firm.
• A relaxed atmosphere and awesome co-workers.
• Possibility and active encouragement to broaden your skillset and grow your role while the business advances.
• A wide range of corporate benefits including support for sports & cultural activities, health and dental plans, free glasses, gym, breakfast at the office free of charge and nearly endless amount of coffee and fruits offered daily!

Our head office is located in Helsinki, Pohjois-Haaga, but hybrid working is typical like in every international company.

Please send your application with CV and salary request no later than 13.5.2026. We are waiting to hear from you! The position will be filled as soon as the suitable candidate is found.

For any inquiries about the position, don't hesitate to contact rekrytointi@veikkaus.fi

According to the Act on Security Clearance (726/2014), Fennica Gaming as a company will perform a drug test and security clearance check to the person selected for the position