Summary of Role
As the B2C Marketing Manager for a Strategic Account, you are the operational engine of a high-visibility, multi-location program. You sit at the center of client communication and cross-functional execution, ensuring that paid media, organic social, content, and local SEO strategies are translated into flawless, on-schedule delivery.
Your Impact & What You'll Do
Strategic Client Ownership
: Serve as the primary day-to-day point of contact, managing feedback cycles and stakeholder communication with professional autonomy.
Cross-Functional Orchestration
: Coordinate a team of specialists (PPC, SEO, Design) by translating high-level strategy into actionable briefs and keeping all workstreams on track.
Multi-Channel Content Management
: Own the end-to-end content calendar and write high-converting, consumer-facing copy for social media, paid ads, email, and SMS.
Quality & Workflow Control
: Act as the final quality filter for all internal production and manage content collection workflows with the client’s on-the-ground teams.
Agile Execution
: Step in to publish content, build email campaigns, or pull performance data whenever needed to maintain program momentum.
Why You'll Thrive at Execo
Agency Veteran
: You have 3–5 years of experience in a marketing or account management role, ideally within a fast-paced digital agency environment.
B2C Copywriting Specialist
: You have a natural instinct for brand voice and audience segmentation, knowing exactly how to write copy that stops the scroll.
Client-Facing Professional
: You are a confident communicator who builds immediate trust with stakeholders and can represent the agency without constant senior oversight.
Tech Stack Versatility
: You possess a solid working knowledge of Meta Ads, Google Business Profile, and email marketing platforms (e.g., Mailchimp, Klaviyo).
Proactive Problem Solver
: You don't just flag issues; you bring solutions and stay highly organized while managing multiple tight deadlines.
Bonus Expertise
: Experience with multi-location/franchise brands, local SEO, or basic design skills in Canva will give you a significant edge.
