Veikkaus is a gaming company for every Finn, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is a core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life.
CRM & Lifecycle Marketing Strategist
We’re looking for a strategist for our Lottery & Landbased Games team, combining strong customer focus, results-driven mindset, and a responsible approach to gaming. In this role, you will design and orchestrate player communications across CRM channels: ensuring every message is timely, relevant, and insight-driven, based on player behaviour and lifecycle thinking.
You turn business and lifecycle objectives into clear, data-driven CRM content strategies that guide players through every stage — from first visit to activation, engagement, loyalty, and re-activation. You work at the intersection of data, player psychology, and creative content, constantly asking how communication can genuinely support customers. You might create and refine CRM content yourself (using modern tools and AI) in Finnish, and guide internal teams and partners to deliver high-quality, consistent content.
You ensure CRM content and channel choices align with lifecycle goals and player behaviour across touchpoints. You collaborate closely with Product, Retail & Venues, Marketing, Analytics, Responsible Gaming, and creative partners to build always-on CRM programs that deliver measurable results and support sustainable, responsible growth.
What Success Looks Like After 12 Months
You Will Thrive In This Position If You Have
Considered An Advantage
We offer:
It is important to us that everyone can come to work as their authentic selves. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs.
The position is located at Veikkaus’ headquarters in Pohjois-Haaga, Helsinki. We work flexibly in a hybrid model with three on-site days per week.
Interested? Awesome! Please send your application with CV and salary request no later than Monday 11.5.2026. We are excited to hear from you!
For any inquiries about the position don't hesitate to contact Heini Vaniala, Growth Manager by phone (+358 44 58 344 57) on 6.5.2026 between 9:00 –10.30 or by email (heini.vaniala@veikkaus.fi)
A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.
Veikkaus on jokaisen suomalaisten oma peliyhtiö, joka kehittää vastuullista ja viihdyttävää rahapelaamista. Tarjoamme merkityksellisiä tehtäviä, kasvun mahdollisuuksia ja työyhteisön, jossa välittäminen, yhdessä tekeminen ja rohkeus näkyvät arjessa. Haluamme, että jokainen voi kehittyä, onnistua ja olla oma itsensä – samalla kun rakennamme menestystä yhdessä.
Paremman pelin puolesta – ja työelämän.