Marketing Manager

Job Description

NRECA is a unique national trade association providing advocacy, financial services and business support services to over 900 consumer owned electric cooperatives across the country.  NRECA employees are united by our mission, inclusive culture, collaborative workplace and commitment to service excellence.  As a “best place to work” employer, we operate with integrity, transparency and a spirit of innovation.

NRECA’s communications and marketing department is a central hub of the association and is responsible for shaping external, internal and member communications and marketing efforts. The department works to tell the modern electric cooperative story, positively influence the perception of cooperatives with inside-the-beltway policymakers, elevate the organization’s brand and showcase the value of NRECA membership. The communications and marketing team works closely with NRECA’s C-suite, and partners with departments across the organization like Government Relations, Business and Technology Strategy, Education, Training and Events, and more. Collaboration, creativity, and passion drive the team to consistently achieve success and help build a better tomorrow for electric cooperatives across the nation.

The Marketing Manager develops and executes targeted marketing strategies and integrated campaigns that drive growth, utilization and visibility of NRECA products, services and programs. This position leads product marketing efforts by identifying member needs, shaping value propositions and supporting product adoption through effective messaging and channel execution. This position applies audience segmentation, campaign development, AI‑assisted content creation and analytics to deliver measurable results. This position is eligible for NRECA’s hybrid schedule which allows flexibility to work from home up to 2 days per/week.

Key Responsibilities

• Develops and executes marketing plans for assigned products, services and programs, ensuring alignment with organizational goals and broader marketing objectives.
• Supports product marketing efforts by helping define value propositions, messaging frameworks and positioning that clearly communicate member benefits and differentiate offerings in the marketplace.
• Creates and manages integrated campaigns across email, digital, social, print and other channels to drive awareness, engagement and utilization.
• Produces clear, compelling content, including email copy, social media posts, web content, promotional materials, and event‑related collateral and signage, leveraging AI tools to enhance emails content, landing page copy and other messaging.
• Assesses and synthesizes stakeholder requests to determine strategic relevance, audience fit and alignment with established campaign goals; provides recommendations and redirects requests when needed to maintain campaign scope and uphold established marketing agreements.
• Collaborates with internal stakeholders as a strategic partner, helping clarify goals, ensuring campaigns support product and program objectives and guiding teams toward the most effective marketing tactics.
• Collaborates with internal partners (creative services, communications, marketing ops, etc.) to execute campaigns, refine messaging and ensure brand consistency.
• Applies audience segmentation strategies to tailor messaging, value propositions and channel approaches for maximum relevance and impact.
• Analyzes campaign performance metrics (web traffic, email engagement, participation rates, conversion data) and uses insights to optimize future campaigns and inform product or service enhancements.

Qualifications

Required Qualifications and Skills

• 5 or more years of marketing experience in a mid to large sized organization
• Experience developing and executing integrated marketing campaigns across multiple channels
• Experience applying audience segmentation and analytics to improve marketing performance

Preferred Qualifications and Skills

• Experience in product marketing, event marketing or education marketing preferred
• Experience working in a trade association preferred

Essential Physical Requirements

• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading.
• Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.

Disclaimer Statement: The preceding job description has been written to reflect management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.

Additional Requirement:

The preceding job description has been written to reflect management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.  All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

NRECA is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail humanresources@nreca.coop or call: 703-907-5992 - NRECA Arlington Human Resources. Please call 402-483-9275 - NRECA Lincoln Human Resources, for Lincoln, NE employment opportunities. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

The U.S. Equal Employment Opportunity Commission (EEOC) recently released the 'Know Your Rights' poster, which updates and replaces the previous "EEO is the Law" poster and "EEO Is the Law Poster Supplement". 

Pay Transparency Non-Discrimination. NRECA will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. Please see the Pay Transparency Nondiscrimination Provision for more information.

E-Verify. As a Federal Contractor, NRECA is required to participate in the E-Verify Program to confirm eligibility to work in the United States. For information please click on the following link: E-Verify.

For more information about life at NRECA please visit www.Electric.coop.