About Us
We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including LG, Adobe, Wework, Ralph Lauren, Moncler, Aesop, and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities’ need change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.
Assembly Korea was named the media agency of the year 2022 - Campaign Asia
Overview
We are seeking a highly experienced Content Team Lead / Director to lead content strategy, brand storytelling, and integrated communication initiatives for global and domestic brands in the Korean market.
This role goes beyond channel management and content production. The successful candidate will own the strategic direction of content and brand communication, leading the development of culturally relevant and insight-driven campaigns across Korea’s key digital ecosystems including Kakao, Naver, and major social media platforms.
Working closely with global brand teams and cross-functional specialists, this role will shape how brands engage with Korean audiences through content, influencer collaborations, and integrated brand campaigns.
The ideal candidate brings a strong combination of strategic thinking, creative leadership, client advisory capability, and data-driven decision making, with a proven track record of building impactful brand narratives and high-performing content programs.
Responsibilities
Content & Brand Strategy Leadership
- Lead the strategic development of content marketing and brand storytelling frameworks for global brands in the Korean market
- Translate global brand positioning into locally relevant content strategies and communication programs
- Drive the planning and execution of integrated branding and communication campaigns, leveraging content, social media, and influencer ecosystems
- Ensure all brand communications maintain strong narrative consistency, cultural relevance, and strategic alignment with business objectives
Digital Channel & Content Ecosystem Management
- Oversee the strategic operation and optimization of brand-owned digital channels, including KakaoTalk Channel, Instagram, YouTube, and other social platforms
- Lead editorial planning and content development across Naver Blog, Brunch, and other long-form content platforms
- Establish scalable content frameworks and editorial calendars to support ongoing brand engagement and campaign initiatives
- Continuously refining content strategy through performance insights, platform evolution, and audience behavior analysis
Influencer & Creator Partnership Strategy
- Develop and lead influencer and KOL engagement strategies to amplify brand narratives and campaign impact
- Identify and cultivate relationships with creators and opinion leaders aligned with brand positioning
- Oversee end-to-end campaign execution including planning, partnership management, performance evaluation, and optimization
Insight & Data-Driven Content Development
- Lead data-driven content planning based on audience insights, cultural trends, and platform analytics
- Establish content performance KPIs and develop structured reporting frameworks
- Translate performance data into actionable insights and strategic recommendations for ongoing optimization
Client Advisory & Strategic Communication
- Act as a strategic advisor to clients on content marketing, social media strategy, and brand communication in Korea
- Develop and present strategic proposals, campaign concepts, and performance reports
- Communicate complex insights and strategic recommendations clearly to both internal teams and client stakeholders
Leadership & Cross-Functional Collaboration
- Lead and mentor the content team, ensuring high standards of strategic thinking, creativity, and execution
- Collaborate with cross-functional teams including Creative, Media, Performance Marketing, PR, and Data Analytics
- Drive alignment between content initiatives and broader marketing strategies across regional and global teams
Required Skills
- 8+ years of experience in digital content strategy, social media marketing, or brand content development
- Proven experience leading content programs or communication initiatives for global brands
- Deep understanding of the Korean digital ecosystem, including Kakao, Naver, and major social platforms
- Extensive experience planning and executing influencer/KOL campaigns
- Strong ability to develop strategic content frameworks and integrated brand campaigns
- Demonstrated expertise in data-driven marketing and content performance analysis
- Strong client communication and stakeholder management skills
- Excellent presentation, proposal development, and reporting capabilities
- Ability to lead complex projects involving multiple internal teams and external partners
Preferred Qualifications
- Experience leading content marketing or brand communication initiatives for global consumer, lifestyle, or luxury brands
- Strong storytelling capability and experience in branded editorial and narrative-driven content
- Understanding of cross-channel digital marketing, including SEO, performance marketing, and CRM
- Experience of collaborating with regional or global marketing teams
- Familiarity with analytics and marketing intelligence platforms (Google Analytics, Tableau, Looker, social listening tools)
- Previous experience leading or mentoring content teams
- Fluency in English or Japanese is preferred.
WHY ASSEMBLY?
- We‘re part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing. We’re nimble, smart, and digital-first, and we’re quickly growing to take on the biggest legacy holdcos.
- We care about your growth — we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you’re hitting your personal and company goals.
- We recognize and celebrate your success...all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated!
- We’re truly a people-first organization. That’s why we operate in hybrid model with flexibility, Work from Anywhere Scheme, allows you to be in control of your work-life balance.
- We believe in making impactful change in society, we encourage you to take Impact Leave time off from work to engage in volunteer activities with a charity that you support.
