台灣徵才-EC Marketing Manager

General Information

Job Title 台灣徵才-EC Marketing Manager Market Taiwan Brand JRGTW Shared Functions Department Digital Operations (DO) Job Requsition Published Date 02-Feb-2026

Job Information

Job Responsibilities:

Position Summary:

The JRGTW e-Commerce marketing manager is responsible for growing PH/KFC Taiwan owned-channel digital sales (Online/KIOK/BYOD) thru developing activation plan based on aligned strategy/KPI from EC Director and supervising the EC team to implement plans via working with cross functions (CRM/MKT/DTS/OP) and external agency (Media/Martech).  

Key Responsibilities AND % OF TIME SPENT ON EACH

%

 

Key Responsibilities

40%

Implementation of Plan, Sales, KPI: 

• Aligned with strategic direction, develop PH and KFC Taiwan OLO/KIOSK/BYOD plan, calendar and campaigns to grow company digital sales with focused on owned channel; Manage both paid and non-paid channel by improving the content and conversion rate thru working with agency and cross-function. 
• Devise Performance strategies and regular performance review with agency and utilize a range of techniques including SEM/SEO/AIO to drive online traffic with reasonable ROAS. 
• Grow digital customer base thru online/instore/3rd party and develop App-centered ordering experience thru working with CRM and DTS.
• Manage the ordering platform to ensure the good ordering experience (UIUX) to grow CV% and add-on% thru working with MKT and DTS.
• Grow APP Sales % thru various exclusive campaigns by working with CRM and MKT.
• Analyze digital sales performance to provide the regular performance reports thru analytic analysis/insight, and adjust the programs/plan as needed to deliver the annual sales goal and KPI. 

35%

Communication and Sharing:

• Regularly review for digital performance, plans and learning to management team and FHs.
• Prepare and attend the regular local management meeting and YUM meeting per request.
• Work closely with cross-functional teams (CRM/MKT/DTS/OP) to ensure effective communication and coordination of digital initiatives

10%

People Training and Development:

• Lead and supervise EC team to deliver sales target/KPIs
• Develop team members thru ongoing coaching and support.

10%

Agency:

• Lead and supervise agency (Performance/Martech) to deliver quality performance

5%

Administration

• Control A&P spending to ensure its efficiency/effectiveness.  
• Ensuring that all advertising and promotion materials follow the appropriate legal and YUM guideline. 

100%

 

Requirements:

1.    Minimum education requirement

• Bachelor degree required. Business related major is preferred. 

2.    Relevant experience and minimum years required

•  A minimum of 8 years related EC operation experience (owned channel is preferred), with at least 3 years of people management experience. 
• Expertise in the EC fields and EC platform management with the below experience:
• Data-driven digital campaign planning/implementation. 
• Developing/managing paid/owned channel strategy/implementation plan. 
• Performance marketing to drive ROAS.
• Managing/optimizing ordering platform to improve CV%
• Experience in managing yearly budget and A&P.
• Experience in people management (2 people above, AM level) and cross-function collaboration. 

3.    Basic skills requirements/Competence Requirements

• Demonstrated the leadership with growth mindset to drive business. 
• Demonstrated ability to react quickly and adapt well to change, with the ability to influence others to adapt as well.
• Demonstrated good cross-function collaboration to achieve mutual objective; ability to effectively communicate at all levels of the organization.
• Good experience in project management, organizational, and analytical skills 
• Self-motivated with the energy and ability to take initiative on relevant issues.
• Excellent communication and interpersonal skills as well as formal presentation capabilities.
• Good hands-on Experience in GA4 analysis
• Willing to develop people within the team
• Good English verbal and written skills.