Digital Web Content and Space Planning Specialist

NorthWest Arkansas Community College (NWACC) provides quality and affordable higher education to empower lives and strengthen communities within Northwest Arkansas and surrounding areas.

As the largest community college in Arkansas, NWACC is recognized as a leader in education. NWACC offers a full range of associate degrees, certificates and workforce training programs that prepare students for rewarding futures and careers.

NWACC employees are dedicated to fostering a diverse educational community and cultural learning environment that supports student success.

The Digital Web Content and Space Planning Specialist is responsible for optimizing web content and digital space to ensure an engaging and user-friendly experience. This role includes content management, search engine optimization (SEO), performance monitoring, space planning and optimization, and cross-functional collaboration across multiple complex web service platforms. This position is governed by state and federal laws and agency/institution policy. The Digital Web Content and Space Planning Specialist combines strategic content creation and technical web planning to maximize the institutional digital environment. The position collaborates closely with marketing, design, development, and college stakeholders to enhance website layout, functionality, and content presentation across platforms. This role requires strong technical, collaboration, communication, and project management skills, along with hands-on web design and digital media experience. This position also plays a critical role in ensuring institutional compliance with Title II of the Americans with Disabilities Act (ADA) by supporting the accessibility of digital content and web-based services. The Specialist applies Web Content Accessibility Guidelines (WCAG) published by the World Wide Web Consortium (W3C) and utilizes established ADA and WCAG accessibility checklists to help ensure digital content, layouts, navigation, and multimedia assets are accessible, usable, and inclusive for all users.

Essential Duties:

• Ensure institutional compliance with ADA Title II and applicable federal and state digital accessibility requirements

• Apply and maintain conformance with WCAG (2.x and later) standards across all web-based content and services

• Conduct routine accessibility audits and coordinate remediation using established ADA/WCAG checklists and assistive technologies

• Maintain accessibility documentation, standards, and continuous improvement practices

• Develop, curate, and optimize digital web content aligned with institutional brand, marketing goals, and user needs

• Collaborate with internal stakeholders to create and maintain accurate, relevant, and audience-focused digital content

• Perform regular content, SEO, and accuracy audits and implement improvements

• Optimize web content for search engine visibility and monitor evolving SEO and digital marketing best practices

• Monitor website performance and analytics to inform content placement, layout, and user experience improvements

• Design and manage digital space layouts to enhance engagement and ensure consistency across devices and platforms

• Create, update, and maintain digital spatial assets including maps, locations, facilities information, and related media

• Collaborate with marketing and branding teams to integrate digital assets into websites and promotional areas

• Provide technical collaboration and support to applications, systems, and operational teams

• Coordinate with vendors and internal teams on digital platform upgrades, implementations, and enhancements

• Maintain project tracking, timelines, and status reporting, including regular updates to leadership

• Assist with development and maintenance of technical documentation, policies, and procedures.

• Additional duties may be assigned as necessary to support the goals and objectives of the department and college

Rate of Pay: $70,104.00 annualized. Higher compensation may be considered based on qualifications directly related to the position

This is a 100% on-campus position

Completed applications received by 04/17/2026 will be assured full consideration. Late applications will be reviewed as necessary to fill the position

Minimum Qualification:

• The formal education equivalent of an associate degree in computer science, mathematics, or a related field (or equivalent experience)

• Four years of experience in digital media, marketing, web design, or a related area which includes web development

• Two years of experience in a lead technical, senior support, or advanced digital media role

Knowledge, Skills, and Abilities:

• Knowledge of computer system hardware and software

• Knowledge of web design principles, user experience (UX) design, and content management systems (CMS)

• Understanding of SEO best practices and web content optimization

• Proficiency with web analytics tools such as Google Analytics, SEMrush, or similar platforms

• Familiarity with HTML, CSS, and web design tools (e.g., Adobe Creative Suite).

• Excellent communication, writing, and editing skills

• Strong organizational, analytical, and project management skills

• Ability to manage multiple projects independently and collaboratively

• Attention to detail with an eye for design, accessibility, and functionality

Physical Demands/Work Environment:

The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations.
While performing the functions of this job, the employee is:
Frequently:
• Manipulate items with fingers, including keyboarding
• Sitting
• Standing
• Walking
Constantly:
• Hearing
• Repetitive motion
• Talking

The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; and/or visual inspection at distances close to the eyes.

Environmental Conditions:
 

The following work environment characteristics are representative of those encountered by employees while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

The work environment typically consists of a professional office setting with a moderate noise level, including sounds from conversations, office equipment, and occasional movement of staff. Lighting is standard for office spaces, and the temperature is controlled to remain within a comfortable range. Employees may occasionally need to visit other areas, such as storage rooms, conference spaces, or outdoor locations, where environmental conditions may vary. Infrequently, exposure to louder noise levels or physical activities, such as moving lightweight materials, might be required.

NWACC is an Equal Opportunity Employer, please see our EEO policy.