adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.
*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.
Purpose & Overall Relevance for the Organization:
As a Senior Manager in Product Marketing, you lead the development of product marketing strategies that align with brand and business objectives. You drive consumer-centric decision-making and oversee the creation of compelling product assortments. Through strong collaboration and leadership, you guide cross-functional teams, manage complex timelines, and ensure strategic consistency across markets. Your role influences category growth and elevates brand presence through insight-driven execution.
Key Responsibilities:
- Maintain a strong understanding of the BU vision, strategic roadmap, and financial objectives to ensure product direction and goals remain aligned with brand positioning and evolving market demands
- Align seasonal product portfolio plans and its tactics with strategic direction and category priorities to achieve business goals, and maximize consumer impact
- Translate market and consumer insights into actionable growth opportunities within the business unit
- Drive the execution of the product creation process and key milestones, coordinating cross-functional teams to meet timelines, quality standards, and strategic targets
- Deliver against product creation milestones, ensure teams follow the agreed development calendar, and influence efficient range development
- Manage accurate and complete product master data to enable downstream systems and processes.
- Own the creation and maintenance of product master data and ensure all relevant attributes are accurately managed to meet go-to-market and sales readiness milestones for assigned product ranges
- Foster strong cross-functional collaboration and ensure Design, Development, and Marketing teams are aligned on product creation goals and timelines
- Coordinate and share comprehensive concept details with GTM, Brand Marketing, Spoma, CM, and Sales to support concept communication and launch plans; Provide documentation and support materials to enable category management, and marketing teams to successfully bring products to market
- Cultivate and strengthen collaboration across business units to identify opportunities and ensure strategic consistency
- Lead the analysis of market trends, consumer behavior, and product performance to optimize product offerings and future range planning
- Advise on KPI trends (like buying volume, revenue, margin, and sell-through) and contribute insights to planning and product performance reviews
Key Relationships:
- Partnerships across global functions, markets, and creation centers
- Design, Operations, and Go-to-Market (GTM) teams
- Brand and Sports Marketing
- BU Directors/Category Managers in markets
- Cross-functional teams including Finance, Planning, Digital, Sales, and Strategy
- External partners, key accounts, and market stakeholders
Knowledge, Skills, Abilities:
- In-depth knowledge of sport/style industry dynamics and product category expertise
- Strong familiarity with cross-functional marketing and go-to-market planning
- Advanced analytical, strategic, and tactical planning proficiency
- Excellent verbal and written communication
- Clear and engaging presentation capabilities for internal and external stakeholders
- Ability to resolve conflicts and align cross-functional stakeholders
- Experience executing change management in fast-paced environments
- Strong consumer-centric mindset in product decisions
- Creative and lateral thinking to challenge the status quo and drive innovation
- Ability to travel and represent brand passion for sports
Requisite Education and Experience / Minimum Qualifications:
- University degree (BA/ MA) in Marketing, Business Administration, Product Management, or related field
- Significant experience (5-8 years) in Product Marketing, Brand Management, or Category Management
- Deep understanding of consumer behavior and segmentation across markets
- Familiarity with global retail environments, e-commerce, and omnichannel strategies
- Proven track record in leading product creation processes from concept to launch
- Excellent English; fluency in another language relevant to key markets is strongly preferred
- Digital fluency in Office 365 applications and product and marketing tools
