Purpose & Overall Relevance for the Organization:
- Bring consumer and sport/street insights into your concepts
- Execute the category direction and drive implementation
- Work with all creation functions to deliver product concepts and execute strategic plans to win local markets.
- Create ranges within the category from both an image and commercial point of view
Key Responsibilities:
- Proactively manage range direction and sharpen the creation direction within the sport/street area to create leading products winning the market.
- Propose a clear strategy for the range and execution plan, be considered as a range expert by key relation team and markets.
- Good understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market
- Work within cross-functional teams and with interlinked departments to enable an efficient product creation process with an optimum product outcome
- Actively analyze business, draw conclusions and propose action steps
- Strong knowledge of product information systems and the interlinking functions to maintain and enable smooth product info updating.
- Prepare and present ranges and business-related topics - with respective audience in mind - by using relevant structure and content
- Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
- Work independently on projects and follow up on project development, be proactive, flexible, solution driven to ensure project delivery.
Key Relationships:
- Maintain a strong relationship and ensure constant dialogue/feedback with
- Business unit and across other BU´s
- Cross-functional team (Design, Operations, Materials, Costing, Planning, Process)
- FTW team to create concrete head to toe look
Knowledge, Skills and Abilities:
- Strong knowledge of sport/street industry and familiar with local market landscape to ensure right strategic findings to win
- Deep product knowledge of product creation, consumer and retail knowledge regarding fulfill different needs within GCA market.
- Strong communication skills - transport and delivering information clearly and effectively
- Cooperate well and effectively to maintain and develop trustful relationships with cross function
- Work independently as well as part of a team
- Plan and prioritize daily working time effectively with the ability to work in a fast-paced environment
- Strong analytical skills, be solution driven and result oriented
- Ability to travel
- Actively interested in lifestyle and/or fashion, passion for sport
Requisite Education and Experience / Minimum Qualifications:
- College degree, preferably in marketing / business / fashion
- Minimum of 5 years Product Marketing experience with APP background in/or Sport/Street/Fashion brands, experienced in large business scale will be preferred
- Experience in trade, vertical retail business model or sales is helpful
- Fluent in English
- PC skills (MS Office programs, especially PowerPoint and Excel)
