ExecutiveFull TimeEN
ABOUT REPRESENT
Represent Clothing is a premium British fashion brand built on quality, craft, and culture. From our roots in the UK to a growing global community, we create garments that sit at the intersection of luxury, and streetwear. As we continue to scale internationally, we're looking for a driven and experienced Head of Performance Marketing to own our paid media strategy and help fuel our next phase of growth.
ROLE OVERVIEW
This is a senior, hands-on role responsible for owning and driving Represent's performance marketing strategy across all paid channels. You will lead on customer acquisition, retention, and revenue growth across our DTC channels, working closely with the wider marketing, e-commerce, and creative teams to deliver best-in-class campaigns that perform at scale
WHAT YOU’LL BE DOING:
Own and develop the global performance marketing strategy across all paid channels including Paid Social, Paid Search, Display, Affiliates, and Programmatic
Set the roadmap for performance marketing in line with overall business growth targets
Work closely with your line manager and wider marketing team to align paid media investment with commercial objectives
Stay ahead of platform developments, industry trends, and emerging channels
Oversee the planning, execution, and optimisation of all paid campaigns across Meta, Google, TikTok, Pinterest, and emerging platforms
Drive customer acquisition and retention strategies, maximising ROI and LTV across all markets
Own budget allocation across channels, ensuring efficient spend and strong return on ad spend (ROAS)
Continuously test, learn, and iterate — championing a data-led approach to campaign optimisation
Own performance marketing reporting, delivering clear and actionable insights to key stakeholders
Define and monitor key KPIs including CAC, ROAS, LTV, conversion rate, and revenue contribution
Work closely with the data and e-commerce teams to ensure accurate attribution and tracking across all channels
Stay ahead of changes to data privacy, tracking, and attribution (iOS updates, cookie deprecation etc.) and adapt strategy accordingly
Partner closely with the creative team to brief, develop, and test performance-driven creative assets
Ensure creative output is optimised for each platform and audience
Collaborate with the e-commerce team to ensure landing pages, product pages, and the customer journey are optimised for conversion
Work with the US and international teams to tailor campaigns for key market
WHAT YOU’LL NEED
Proven experience in a senior performance marketing role, ideally within a DTC fashion, lifestyle, or premium consumer brand
Deep expertise across Meta Ads, Google Ads, and TikTok Ads, with a strong track record of managing significant budgets at scale
Strong analytical mindset with the ability to translate data into clear commercial decisions
Experience working collaboratively across creative, e-commerce, and wider marketing functions
Comfortable operating at both a strategic and executional level
Passionate about the Represent brand and the wider fashion and culture landscape
Experience with attribution tools and analytics platforms (GA4, Triple Whale, Northbeam or similar)
A strong communicator who can present performance insights clearly to stakeholders at all levels
Minimum of 3+ years’ experience in a similar role.
Benefits
25 x days holiday per year (increasing with length of service) plus bank holidays
Company bonus scheme
Staff discount
£1,000 annual company gift card
On site gym with dedicated personal trainers
Electric vehicle scheme
Pension
Life assurance
Private medical insurance
Wellbeing Day
Annual Leave Purchase Scheme
Working Pattern
4 days in office 1 day WFH
Location
Unit 1-3, Northgate Close, Horwich, Bolton, BL6 6PQ
