Job description

Key Roles & Responsibilities

Manage the daily implementation and execution of our CRM channels and strategy; Email, SMS, App/Loyalty.
Plan and schedule campaigns to align with our product launch calendar and wider marketing KPIs and strategy
Build and refine existing workflows & automations to maximise conversion and engagement
A/B testing and optimisation of subject lines, content, send times, and segmentation
Managing deliverability, list hygiene, and compliance (GDPR/PECR)
Liaising and collaborating with the Digital and merchandising teams to help guide and plan the CRM strategy and sending schedules
Manage and maximise relationships with third-party apps and software providers that fall under the CRM Managers responsibility
Identify and keep up to date with key trends and emerging technologies to excel the brands CRM and overall Email Marketing performance
Be involved in the management of our internal reporting and other Business Intelligence tools in order to build customer profiling that feeds into overall CRM strategy
Reporting and analysis of CRM and Email/SMS Marketing activity and performance to the wider Digital team and other senior brand stakeholders

What you'll need:

Great attention to detail and be extremely well organised
Be data-driven with a creative flair
Have the ability to work in a fast-paced environment and deliver against tight and short deadlines
Have self-confidence and the ability to influence
Knowledge of the brand, customer base and tone of voice
Able to commute to our Manchester studio full-time

Your experience:

Benefits:

Working Pattern
4 days in office - 1 day WFH

Location
Unit 1 Northgate Close, Horwich, Bolton, BL6 6PQ

CRM Manager