Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.
JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.
We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.
Global Head of Marketing Effectiveness 14-months FTC
Overview: JD Sports Group PLC is a leading international multi-channel retailer of sports, fashion, and outdoor brands. With an extensive portfolio of globally recognised brands, JD Sports has established itself as the 'King of Trainers' and a beacon for sportswear enthusiasts around the world. Our commitment to delivering exceptional customer experiences and innovative products drives our success in the competitive retail landscape
Position Overview:
The Global Head of Marketing Effectiveness defines and leads JD’s global effectiveness strategy, transforming how marketing impact is understood, measured, and optimised across all channels, markets, and customer touchpoints.
This role plays a critical part in moving the business from a historically siloed view of channel measurement to a fully integrated, full-funnel, omnichannel understanding of effectiveness - ensuring that all marketing activity is evaluated based on its contribution to both commercial outcomes and long-term brand growth, regardless of where or how customers choose to engage or transact.
Leading a team of effectiveness specialists, this role establishes a unified measurement framework that connects brand, media, digital, and customer insight. The role partners closely with senior stakeholders across Marketing, Digital, Finance, and Insight functions to ensure marketing investment decisions are grounded in robust, forward-looking, and holistic effectiveness principles.
Key Responsibilities:
Global Marketing Effectiveness Strategy & Leadership
Defines and leads JD’s global marketing effectiveness vision, frameworks, and roadmap across all markets.
Drives the transition from channel-level and siloed reporting to a connected, omnichannel view of effectiveness across the full customer journey.
Establishes a consistent approach to evaluating how marketing drives outcomes across all customer touchpoints (e.g. e-commerce, app, stores, and partner channels).
Embeds effectiveness as a core principle within marketing planning, investment, and decision-making processes.
Modelling, Forecasting & Investment Effectiveness
Owns the global approach to marketing mix modelling (MMM), attribution, and scenario planning, ensuring alignment with business strategy.
Partners closely with Commercial Finance Leadership to embed Marketing Effectiveness into broader business planning, fostering trust and shared understanding.
Leads the development of forecasting frameworks that simulate the impact of different investment strategies across channels and markets.
Partners with Commercial Finance, Digital and Marketing leadership to ensure marketing investment decisions are based on incremental impact and overall effectiveness, not channel silos.
Ensures modelling outputs are accessible, actionable, and embedded into planning cycles.
Measurement Excellence & Integration
Defines best-in-class measurement frameworks that integrate MMM, attribution, in-channel data, and brand metrics into a single, coherent view of effectiveness.
Ensures alignment between brand measurement, customer insight, and commercial outcomes.
Provides leadership on evolving measurement challenges, including privacy-first approaches and the shift away from cookie-based tracking.
Drives continuous innovation in tools, methodologies, and ways of working.
Team Leadership & Capability Building
Leads, develops, and inspires a high-performing global marketing effectiveness team.
Directly manages senior roles, including the Marketing Effectiveness Lead.
Builds organisational capability in understanding and applying effectiveness principles across marketing and insight teams.
Acts as a mentor and thought leader, elevating the overall quality and impact of insight delivery.
Core member of Customer Division SLT, supporting Director and Associate Director in leading a high performing team, driving colleague engagement, satisfaction and growth.
Cross-Functional Influence & Alignment
Partners with senior stakeholders across Marketing, Digital, Media, Finance, Loyalty, Customer Analytics, and Research teams.
Ensures effectiveness insights are embedded into end-to-end campaign development, from planning through to execution and evaluation.
Aligns global and regional teams on a shared understanding of effectiveness and success metrics.
Collaborates with external partners (media agencies, media owners, tech platforms) to enhance measurement standards and transparency.
Communication & Executive Influence
Delivers clear, compelling narratives that connect marketing activity to business outcomes, including revenue growth, customer value, and brand strength.
Influences senior stakeholders through evidence-based recommendations and a strong “so what” mindset.
Presents regularly to executive leadership, shaping strategic decisions on marketing investment and direction.
Acts as the global voice of marketing effectiveness within JD.
Wider Responsibilities
Owns and governs the global marketing effectiveness agenda.
Drives adoption of consistent frameworks, tools, and processes across markets.
Ensures effectiveness principles are embedded across all marketing activity, regardless of channel or transaction point.
Leads the evolution of how JD measures success in a complex, omnichannel retail environment.
The ideal candidate will have;
Extensive experience in marketing effectiveness, media strategy, analytics, or a combination of these (client or agency side).
Proven experience leading effectiveness strategy across multiple brands, markets or at a global level.
Deep expertise in marketing mix modelling (MMM), attribution, and full-funnel measurement approaches.
Demonstrated experience leading modelling programmes and translating outputs into media optimisation recommendations grounded in full-funnel media planning principles.
Strong understanding of omnichannel retail and how marketing drives outcomes across different customer touchpoints and transaction channels.
Demonstrated ability to move organisations from siloed measurement toward integrated, full-funnel effectiveness frameworks.
Strong commercial acumen, with experience linking marketing investment to business outcomes and incremental impact.
Experience building, leading, and developing high-performing teams.
Advanced analytical capability and experience working with complex, large-scale datasets.
Exceptional communication and stakeholder influence skills, with the ability to engage and challenge at senior levels.
A forward-looking mindset with strong awareness of evolving media, data, and privacy landscapes.
We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.
