Askable
Growth Marketer | Participant Panel Growth
🇦🇺Fortitude Valley, Queensland, Australia2 months ago
Full TimeENAsia/Pacific
🇦🇺 Heads up! This role is based in-person at our office in sunny Brisbane, Australia. 🇦🇺
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🌎 About Askable
AUSTRALIA
Hey, we’re Askable - the world’s most loved user research platform. Loved by whom you ask? Woolies, Qantas, Canva, BUPA, CommBank, NAB, Telstra, BBC, Mastercard and hundreds more. Not bad right?
We help teams run better research faster — from participant recruitment to insights — so they can build products people actually want.
Askable began in 2017 as an idea scribbled on a sticky note, born out of frustration with the clunky, outdated research processes we’d experienced firsthand. So, we set out to build a new way—one that makes quality research accessible to everyone, from Fortune 500s to startups hungry for insights.
Now with offices in Brisbane, London, and Chicago, we’re growing the team to bring Askable’s research power to researchers everywhere, so they can make smarter, user-driven decisions.
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🦄 Our culture
Our culture drives everything we do. We live it, breathe it, and work every day to make Askable a place where people can thrive.
We believe work should be fulfilling, exciting, and meaningful.
Here, you’re not just part of a team. You’re part of a community that cares about what they’re building and how they’re building it.
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💡 About the role
We’re looking for someone to take ownership of one of the hardest and most important problems at Askable:
👉 building a global B2B participant panel that is active and engaged
Not just bigger.
Not just cheaper.
👉 Better. More reliable. Ready before it’s needed.
You’ll be responsible for making sure we can confidently say “yes” when a customer asks for:
a fintech decision-maker in Singapore
a small business owner in Germany
a healthcare professional in the US
…and doing it quickly, consistently, and at scale. This isn’t a traditional growth role. It actually sits in our Customer Support and Delivery team.
There’s no playbook. No single channel to optimise. You’ll need to figure it out.
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🛠 What you’ll do
Grow Askable’s B2B participant panel across regions, industries, and niche audiences.
Identify where we’re strong, where we’re thin, and where we need to get ahead of demand - then go and relentlessly solve it.
Run acquisition strategies across paid, partnerships, referrals, and unconventional channels, with a focus on precision, not just reach.
Own the funnel end-to-end: Look beyond acquisition. Improve how people sign up, qualify, and actually take part in research. Find where people drop off - and fix it. Work with Product to improve onboarding, activation, and engagement.
Make the system work: This is a marketplace problem. You’ll work closely with Delivery and Customer teams to understand demand - and build supply that matches it. Balance tradeoffs between cost, speed, and quality - especially in hard to reach audiences. Turn one-off wins into repeatable systems we can scale globally.
Experiment relentlessly: Test ideas quickly. Measure what matters. Double down on what works and move on from what doesn’t. No vanity metrics. No busy work. Just outcomes.
Think globally, work closely with regional teams: We operate across APAC, EMEA, and the Americas - and growth is rarely one-size-fits-all. You’ll adapt strategies by market, audience, and context, working directly with teams in each region to guide priorities and support delivery.
You’ll be based in the AU timezone, with regular alignment across regions to stay connected and keep things moving - without this being a round-the-clock role.
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🦉 Skills and experience you’ll bring
You’ve probably worked in growth, marketplaces, or operational roles where you had to own an outcome - not just contribute to it.
You don’t need to have done this exact job before. But you do need to show that you can take something complex and make it work.
You’ll bring:
Experience growing something: a funnel, a marketplace, a system, or a product
Strong analytical instincts: you can spot patterns, make calls, and adjust quickly
Experience running experiments and learning from them
Ability to operate without a clear playbook
Clear, direct communication: you can explain what’s happening and what needs to change
A bias toward action: you don’t get stuck in planning when you could be testing
Bonus points for
Experience targeting B2B or professional audiences
Experience in two-sided marketplaces or supply/demand environments
Experience working across multiple regions
Comfort testing unconventional or scrappy growth approaches
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🚀 The mindset you’ll need
Winning with your team: You take pride in your own work, but you care more about winning as a team. You collaborate openly, give and receive feedback well, and bring others along as you build. You know that solving complex problems requires alignment, not silos.
Ownership and independence: You don’t wait for instructions. You take responsibility for outcomes, manage your own workflow, and move things forward without needing constant direction. When something isn’t working, you dig in, figure it out, and follow through until it does.
Curiosity and problem solving: You’re naturally curious about how things work. You don’t stop at surface level answers - you investigate, test, and learn. When faced with ambiguity or unfamiliar challenges, you lean in rather than step back.
Growth and improvement mindset: You’re motivated by progress. You actively look for ways to improve yourself, your work, and the systems around you. Stretch goals energise you, and you’re always asking “how can this be better?”
Speed and adaptability: You learn quickly and adapt just as fast. You’re comfortable working in a changing environment, picking up new tools, concepts, or markets as needed. You don’t get stuck overthinking - you test, learn, and keep moving.
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🙌 Perks and benefits
Your excitement about the role itself is what matters most to us. Perks are just the icing on the cake—but let us share a few to whet your appetite. 🍰
AUSTRALIA
Competitive salary
A vibrant and social work environment
Askable Days: a bonus paid day off every month (giving you a total of 7 weeks annual leave! 🥳)
Buffet lunch, every day! Prepared for us by our in house Chef
Free public transport to get you to and from the office
And more! We'll be happy to chat about all our other perks during the interview process.
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☝️ Before you go...
Research shows many people (especially women and minority groups) hesitate to apply unless they meet every single requirement. At Askable, we’re committed to building diverse teams with unique perspectives. If you’re excited about this role but your experience doesn’t align perfectly, we’d still love to hear from you.
