Are you passionate about social media and advertising? Do you have a knack for understanding consumer behaviour and driving targeted ad campaigns? If so, we have an exciting opportunity for you as a social media & Media Buyer. AS a social media & Media Buyer, you will play a crucial role in developing and executing highly effective social media marketing strategies.
manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels, create engaging multimedia content (and/or outsource this effectively) across multiple platforms
Create, monitor,
and optimize paid advertising campaigns on social media platforms such as
Facebook, Instagram, Twitter, LinkedIn, etc.
Conduct thorough
market research to identify target audiences and develop audience
segmentation strategies
Analyse campaign
performance data to identify trends and insights for continuous
optimization
Collaborate with
the creative team to develop engaging ad content that resonates with the
target audience
Stay up-to-date
with industry trends and best practices in social media advertising
Monitor industry
competitors' advertising strategies and adjust our approach accordingly
Manage
relationships with external vendors or agencies for media buying purposes
Track and report
on key performance indicators (KPIs) to measure the success of campaigns
Requirements
Prior experience working as a social media & Media Buyer or in a similar role
Demonstrated expertise in managing paid advertising campaigns across various social media platforms
In-depth knowledge of social media analytics tools (e.g., Facebook Ads Manager) and ability to interpret data effectively
A creative mindset with strong copywriting skills to craft compelling ad content
Analytical skills to analyze campaign performance and optimize ROI
Excellent communication skills to effectively collaborate with cross-functional teams and external vendors
Ability to work in a fast-paced environment and manage multiple projects simultaneously
