Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.
About the Role
We are looking for a strategic and data-driven Health Creator Manager to help scale TikTok Shop’s Health creator ecosystem. This role sits at the intersection of creator strategy, ecosystem operations, growth analytics, and agency partnerships. The ideal candidate combines strong problem-solving and stakeholder management skills with an interest in the creator economy, e-commerce, and scalable growth operations.
Responsibilities:
- Develop and execute creator growth and ecosystem strategies for the Health category, with a focus on scalable GMV and creator penetration growth.
- Own end-to-end strategic initiatives across creator growth, agency partnerships, creator education, and ecosystem operations — from problem identification and strategy development to execution and performance tracking.
- Manage and grow relationships with Health creators and creator agencies, including creator incubation, performance management, and long-term partnership development.
- Analyze creator, content, and commerce performance data to identify growth opportunities, operational gaps, and category insights.
- Drive creator incubation strategies, including creator segmentation, partnership models, and scalable operational programs.
- Improve creator-to-seller matchmaking efficiency through operational optimization, process design, and ecosystem tooling.
- Partner cross-functionally with category, product, strategy, and operations teams to drive ecosystem initiatives and solve complex business problems
- Lead creator education initiatives around content strategy, livestreaming, platform best practices, and compliance.
