TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.
As a Traffic Configuration Manager, you will be responsible for platform traffic strategy, campaign traffic allocation, and ecosystem optimization across TikTok Shop. You will work closely with campaign, product, category, creator, and growth teams to maximize traffic efficiency, improve conversion performance, and support large-scale commercial growth initiatives. This role requires strong data analysis capability, logical thinking, structured problem-solving skills, and the ability to balance user experience with business objectives in a fast-paced environment.
Key Responsibilities
- Develop and optimize traffic allocation strategies across TikTok Shop campaigns, channels, and business priorities to maximize GMV growth and traffic efficiency.
- Configure and manage platform traffic resources including homepage placements, campaign entry points, recommendation modules, live traffic support, and content distribution mechanisms.
- Partner with campaign, category, product, creator operations, and growth teams to support major platform campaigns, seasonal events, and brand activations.
- Monitor key traffic metrics including CTR, CVR, ROI, traffic efficiency, retention, and user engagement; identify issues and drive continuous optimization.
- Conduct in-depth data analysis to evaluate traffic performance, user behavior, and conversion funnels, translating insights into actionable operational strategies.
- Support A/B testing initiatives and traffic experiments to validate optimization opportunities and improve business performance.
