Marketing Director, Taiwan

Job Description :

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Singelton to Mortlach, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

Join our Marketing Team

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the role

As Taiwan Marketing Director, you’re missioned to build and accelerate the business in an exciting spirit category and continue our leadership against the growing competition and sustaining to be the most preferable choice to consumer in every drinking occasions.

You will work with Greater China Marketing Director and Taiwan Commercial Head to define and lead the long-term brand strategy, activation plans to deliver joint business goal (sales, customer marketing, commercial finance, and global brand teams).

You will be based in Taipei and with irregular travel requirement domestically and internationally.

You will be responsible for:

• Strategic Leadership
  • Develop and execute the overall marketing strategy for Taiwan, aligned with regional and global brand priorities.
  • Lead annual brand planning, including budget allocation, KPI setting, and performance tracking.
• Brand Management & Growth
  • Drive brand equity, market share, and profitable growth across key portfolios.
  • Lead integrated marketing campaigns across ATL, BTL, digital, and on-/off-trade channels.
  • Ensure strong and consistent brand positioning in the local market.
• Commercial Partnership
  • Work closely with Sales and Commercial teams to align marketing initiatives with business priorities.
  • Translate market insights into actionable plans to drive revenue and distribution. ·
  • Consumer & Market Insights
  • Leverage data, insights, and trends to identify growth opportunities and optimize campaigns.
  • Champion a consumer-centric and insight-driven marketing approach.
• Innovation & Execution Excellence
  • Lead product innovation development, launches, and portfolio optimization.
  • Ensure best-in-class execution of campaigns and activations in-market.
• Stakeholder Management
  • Collaborate with regional/global teams to adopt best practices and ensure alignment.
  • Manage external partners including agencies, media, and research vendor

Experience / skills required

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Proven experiences in equivalent roles preferably in, consumer goods, or beverages. TBA (Total Beverage Alcohol) category experience is preferred.
• Rounded experiences in brand building, P&L management, driving business growth including market share gains.
• Strong understanding of Taiwan market dynamics, consumer behaviour, and media landscape.
• Experience working in a matrix organization with regional/global stakeholders.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong communication and stakeholder influence capabilities.
• Fluent in English and Mandarin.

Working with Us

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :

Regular

Primary Location:

Taipei

Additional Locations :

Job Posting Start Date :

2026-05-19