Senior Sales Engineer :The Lake Companies

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. We are on a mission to acquire, build, and grow great companies worldwide, helping them modernize through shared AI expertise and operational discipline. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. Banyan is Great Place to Work Certified, a five-time Inc. 5000 honoree, and a top 10 company on the Deloitte Technology Fast 500. Founded in 2016 and headquartered in Atlanta, Banyan operates more than 100 portfolio companies across North America, the UK, EU, and APAC.

The Lake Companies (One of Banyan's Portfolio Company)

Company Overview:  The Lake Companies is the only Infor SyteLine partner in the world with its own proprietary product suite. For more than 40 years, we have served discrete manufacturers across the Midwest and beyond as both a trusted SyteLine implementation partner and an innovator building what the ecosystem is missing. Our product suite — Shop-Trak, Doc-Trak, Fact-Trak, and APS Made Easier (APS-ME) — extends and accelerates ERP value for job-based and engineer-to-order manufacturers in industrial equipment, aerospace and defense, and metal fabrication.

As an Infor Gold Partner and recognized key growth contributor in Infor’s North American SMB channel, The Lake Companies is executing on an aggressive product and go-to-market expansion. We are building the team and capabilities to win at scale.

Job Title: Software Senior Sales Engineer

Location: Green Bay or Remote
Department: Sales
Reports To: VP of Sales & Customer Success
Employment Type: Full Time,  Exempt 

Position Overview

The Senior Sales Engineer is a high-impact, client-facing role that serves as the technical anchor of the Lake sales motion. Working alongside Sales Executives, you will own the technical dimensions of complex sales cycles: from deep discovery and needs analysis through tailored demonstrations, proof-of-concept engagements, and proposal support. You are the person in the room who connects a manufacturer’s operational pain points to a precisely scoped Lake solution.

This is a senior individual contributor role requiring 5+ years of pre-sales or solutions engineering experience in the manufacturing technology space. You have deep knowledge of discrete manufacturing operations, strong command of ERP systems (particularly Infor SyteLine / CloudSuite Industrial), and a track record of accelerating complex deals through technical credibility and consultative skill.

You will work closely with the VP of Sales & Customer Success, Sales Executives, and the Professional Services and Product teams to ensure every prospect encounter is technically rigorous, well-positioned, and aligned to clear business value.

Key Responsibilities

Technical Pre-Sales Leadership

• Serve as the primary technical resource throughout the sales cycle, from initial qualification through contract close.
• Lead discovery conversations with Operations, IT, Engineering, Finance, and Executive stakeholders to uncover critical business issues, current-state processes, and measurable KPIs.
• Design and deliver compelling, customized product demonstrations of SyteLine, Shop-Trak, Doc-Trak, Fact-Trak, and APS-ME that directly address each prospect’s documented pain points and objectives.
• Develop and execute proof-of-concept (POC) engagements for complex or high-value opportunities, configuring demo environments and preparing scenario-specific data to maximize relevance and impact.
• Respond to RFPs with technical precision and strategic positioning, collaborating with Sales and PS to craft proposals that articulate ROI and differentiate Lake’s approach.

Solution Design & Value Articulation

• Translate complex manufacturing operational challenges into clear, scoped Lake solution designs that align product capabilities to financial and operational outcomes.
• Build and present business cases that connect Lake products to customer-specific KPIs, including throughput, on-time delivery, scrap reduction, labor productivity, planning reliability, and document control.
• Navigate multi-stakeholder evaluations, handling technical objections, competitive comparisons, and detailed fit/gap analysis with confidence and accuracy.
• Maintain and continuously deepen expertise in the full Lake product portfolio and Infor SyteLine, staying current on product releases, roadmap direction, and competitive landscape.

Sales Collaboration & Deal Acceleration

• Partner with Sales Executives on all technical aspects of opportunity development, ensuring every prospect interaction builds technical confidence and advances the sale.
• Participate in joint field visits, executive briefings, industry events, and customer advisory sessions as a credible technical spokesperson for The Lake Companies.
• Develop and maintain reusable technical sales assets, including demo scripts, POC frameworks, RFP libraries, competitive comparison guides, and technical discovery playbooks.
• Provide structured feedback to Sales leadership on pipeline quality, deal velocity blockers, and technical win/loss patterns.

Cross-Functional Integration

• Collaborate with Professional Services to ensure smooth technical handoffs from pre-sales to implementation, aligning scoped solutions with delivery capability and setting accurate customer expectations.
• Work with Product Management to channel field intelligence into the product roadmap, identifying recurring prospect pain points, competitive gaps, and feature requests that represent market opportunities.
• Support onboarding of new Sales Executives and BDR team members by sharing technical knowledge, demo skills, and product positioning.

Qualifications

Required

• Bachelor’s degree in Business, Engineering, Supply Chain, Computer Science, or a related field; or equivalent professional experience.
• 5+ years of experience in pre-sales, solutions engineering, or solutions consulting within the manufacturing technology, ERP, or industrial software space.
• Deep working knowledge of Infor SyteLine (CloudSuite Industrial) or a comparable manufacturing ERP, including core manufacturing modules: Estimating, Order Entry, Inventory, Purchasing, Job Management, Routings, BOMs, MRP/APS, and DataViews.
• Demonstrated track record leading complex, multi-stakeholder technical sales engagements from discovery through close.
• Strong ability to communicate technical concepts to non-technical audiences, including C-suite executives, operations managers, and IT leaders.
• Experience conducting live product demonstrations and building POC environments tailored to prospect-specific scenarios.
• Comfortable working remotely and managing a travel schedule, with willingness to travel up to 25% to customer and prospect sites across the Midwest and broader North America.

Preferred

• Hands-on experience with one or more Lake products: Shop-Trak, Doc-Trak, Fact-Trak, or APS-ME.
• Background in discrete manufacturing operations, including engineer-to-order (ETO), job-based production, or industrial equipment manufacturing.
• Experience supporting solutions for manufacturers running Infor SyteLine in cloud (CSI Cloud/SaaS) environments.
• Familiarity with manufacturing analytics and BI platforms (e.g., Microsoft Power BI) in the context of operational reporting and KPI dashboards.
• Experience with CRM systems (e.g., HubSpot) and proficiency with sales productivity and pipeline management tools.
• Exposure to Lean, Six Sigma, or continuous improvement methodologies as applied in manufacturing environments.

Competencies & Personal Attributes

Technical Credibility

Deep enough to earn a room, humble enough to learn from it. You know manufacturing technology well and command respect across technical and operational audiences.

Consultative Instinct

Naturally curious about how manufacturers run their businesses. You ask better questions than your competition, and you listen to the answers before designing a solution.

Business Acumen

You connect shop floor realities to financial outcomes. You can frame a $300K investment in terms of throughput, labor recapture, or on-time delivery improvement that a CFO and plant manager both find compelling.

Collaborative Teammate

You thrive in a team-selling environment. You make Sales Executives better by preparing them, make PS better by setting accurate expectations, and make Product better by feeding them real market intelligence.

Ownership Mentality

You take accountability for outcomes, not just activities. When a technical issue threatens a deal, you resolve it. When a demo falls flat, you rebuild it before the next one.

Continuous Learner

Our product portfolio is growing. You stay ahead of new releases, competitive changes, and manufacturing trends — and you translate that knowledge into sales-ready messaging.

 

What We Offer

• Competitive base salary with performance-based commission and bonus structure.
• Comprehensive benefits package including health, dental, vision, life insurance, and disability coverage.
• Retirement savings plan with company contribution.
• Generous paid time off and flexible remote work arrangements.
• Continuous product, industry, and professional development opportunities — including deep training on the full Lake product suite and the Infor SyteLine ecosystem.
• Opportunity to shape the technical sales motion at a company in aggressive growth mode, with direct access to leadership and meaningful influence on product direction.
• A collaborative, entrepreneurial culture where your expertise is valued and your ideas make it into the product roadmap.

How to Apply

If you are a technically strong, consultative pre-sales professional with a passion for manufacturing technology and a drive to win complex deals, we want to hear from you. Join the team that is building what the Infor SyteLine ecosystem is missing.

The expected base salary for this position is: USD 90,000- 100,000 and additional commissions. Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience.

Apply today and take the next step in transforming both your career and the future of manufacturing.

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Recruitment Notice Banyan Software may use artificial intelligence (AI) tools to assist in screening and/or assessing applicants during the recruitment process. All hiring decisions are made by our team. Personal information submitted through your application will be collected and used for recruitment purposes in accordance with applicable privacy laws. Contact us at any time with questions about our process or to request accommodation.

Beware of Recruitment Scams

We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment. 

Protect yourself by following these steps:

• Verify that all communications from our recruiting team come from an @banyansoftware.com email address.
• Remember, employers will never request payment or banking information during the hiring process.
• If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it.

Your safety and security are important to us. Thank you for staying vigilant.