Director, Global Brand Operations

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

The Director, Global Brand Operations will serve as the architect and driver of scalable, best-in-class operating models across Mattel’s Global Brand organization. This leader will create and implement standardized processes, tools, templates, and training frameworks that enable excellence across Brand Strategy & Activation, Franchise Marketing, Brand Creative, and Brand Partnerships. 

This role is a critical partner to the Brand Transformation team. While Transformation is focused on building the “One Mattel” process and developing new capabilities, the Director of Global Brand Operations ensures those capabilities are operationalized day-to-day—embedding workflow discipline, documentation, and training into the organization at scale. 

The ideal candidate is both strategic and executional: a systems thinker who thrives in ambiguity, brings clarity through structure, and is passionate about building empowered, informed, and inspired marketing teams. 

What Your Impact Will Be: 

Operating Model & Process Excellence 

• Design and implement scalable standard operating procedures (SOPs) across Global Brand functions. 

• Translate transformation initiatives into practical, day-to-day workflows. 

• Build clear governance models, role clarity, and decision-making frameworks. 

• Drive continuous improvement of marketing operations through process audits and optimization. 

Tools, Templates & Workflow Infrastructure 

• Develop and maintain standardized templates, playbooks, and toolkits that codify global best practices. 

• Partner with cross-functional teams to ensure workflows are aligned, integrated, and efficient. 

• Establish documentation standards to ensure consistency and knowledge continuity across markets and teams. 

• Enable clarity and transparency in brand planning, campaign development, creative execution, and partnership activation processes. 

Training & Organizational Enablement 

• Create training programs that educate the global marketing population on new tools, processes, and best practices. 

• Develop onboarding resources and learning modules to accelerate capability building. 

• Serve as a day-to-day resource and advisor for teams navigating workflow and operational questions. 

• Inspire a culture of operational excellence that empowers marketers to focus on creativity and impact. 

Partnership & Collaboration 

• Act as a deep collaborator with the Brand Transformation team to embed new capabilities into sustained operating rhythms. 

• Partner with senior brand leaders to identify friction points and unlock scale efficiencies. 

• Align with regional and cross-functional stakeholders to ensure global adoption and relevance. 

Performance & Measurement 

• Establish KPIs and metrics to evaluate operational effectiveness. 

• Monitor adoption of tools and processes and adjust as needed to maximize impact. 

• Deliver executive-ready updates on operational progress and capability build. 

Qualifications

What We’re Looking For:

Experience 

• 10+ years of experience in marketing operations, brand management, business operations, or related field. 

• Experience operating in a global, matrixed organization. 

• Proven success building and implementing scalable processes across cross-functional teams. 

• Experience supporting organizational transformation or large-scale change initiatives preferred. 

Skills & Leadership Capabilities 

• Strong systems thinker with the ability to translate strategy into operational reality. 

• Exceptional project management and organizational skills. 

• Experience building training programs and enablement frameworks. 

• Clear and persuasive communicator with executive presence. 

• Highly collaborative with the ability to influence without direct authority. 

• Analytical mindset with comfort using data to inform process optimization. 

• Passion for developing people and enabling teams to perform at their highest level. 

Leadership Competencies 

• Drives clarity in complexity 

• Builds scalable systems and repeatable excellence 

• Champions “One Mattel” ways of working 

• Leads through influence and partnership 

• Inspires operational rigor without sacrificing creativity 

Why This Role Matters 

This role will play a foundational part in transforming how Mattel’s global marketing organization operates. By building the infrastructure that powers best-in-class brand execution, the Director of Global Brand Operations will help create a well-educated, well-informed, and inspired marketing workforce—empowered to deliver breakthrough creativity at global scale. 

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy