MidFull TimeEN
Content Manager (substitute)
Insurance can get complicated – especially for commercial customers. Our job is to turn that complexity into clarity. We take pride in helping customers gain peace of mind through insurance, so they can focus on running and developing their businesses.
Clear content plays a key role in how customers experience If and how our business grows. We’re now looking for a substitute Content Manager with a strong customer mindset to take ownership of our digital customer experiences across the Nordics.
About the role
This role is about more than writing. You’ll take ownership of how commercial customers are guided through our digital channels when buying insurance.
You’ll work hands‑on with content, shaping end‑to‑end buying journeys and improving them continuously based on insights, data and experimentation. In a cross‑functional squad, you’ll collaborate with designers, developers and other specialists to shape digital experiences that are clear, easy to navigate and valuable for both customers and the business.
You’ll also be part of our Content & Communications chapter, where people with similar expertise support each other, share knowledge and develop content and communication skills across the Nordics.
This role suits someone who enjoys breaking down complex topics, taking responsibility for the customer perspective and improving experiences together with others.
What you’ll work on
Develop and manage website content across the Nordics, with a primary focus on Sweden
Take ownership of content in commercial customer journeys from understanding customer needs to improving conversion and clarity
Improve structure, clarity, tone of voice and usability across pages and flows
Work hands‑on with SEO and content discoverability to ensure the right content is easy to find
Use insights, data and testing to continuously improve content performance and customer experience
Here are some of the benefits of working at If:
An including work environment where everyone is welcome
Career and development opportunities in the biggest insurance company in the Nordics
Social activities, as well as highly skilled professional environment
Possibility of hybrid workplace
Health promoting workplace with e.g., wellness allowance and various sports activities
Great insurance benefits
Who are you
You have experience working with content and enjoy turning complexity into clarity. You understand how content contributes to customer value, business goals and end‑to‑end digital experiences.
You take ownership of your work while knowing that the best outcomes are created together. You’re curious, structured and motivated by learning new domains. More than specific tools or methods, we value how you think, how you learn and how you work with others.
Must have
Experience in content management, digital content, copywriting or editorial work
Strong writing and editing skills with a clear sense of structure, clarity, and UX
Experience working with websites and digital customer journeys
Interest in SEO, content optimisation and continuous improvement
Solid project management skills
Native-level Swedish writing skills
Fluency in English, as it’s our working language
Nice to have
Knowledge of digital accessibility
Experience with conversion optimisation
Background in UX writing
Practical details and how to apply
Position: Full‑time, temporary (maternity leave cover)
Location: Bergshamra, Sweden
Travel: Some travel within the Nordics
Start date: As soon as possible
Application process: Last day to apply: 29th of May. Screening and interviews start immediately
Questions?
If you’d like to know more about the role or the team, feel free to reach out:
Anne Saari, Chapter Lead Content & Communications anne.saari@if.fi or +358 41 544 7104
Camilla Elvik, Head of Digital Content & SEO, Product Owner for the squad camilla.elvik@if.no
Union contacts:
FORENA: Maria Flodqvist, maria.flodqvist@if.se
SACO: Andreas Tegner, andreas.tegner@if.se
