Pulmuone is a leading global food manufacturer known for our wholesome and sustainable products. Our mission is to create a healthier tomorrow – for the people and the planet. Pulmuone brands include Nasoya, Wildwood, and Monterey Gourmet Foods, offering a wide variety of delicious products that are inspired by contemporary flavor palates and a healthy, sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.
Job Responsibilities but not limited to:
• Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight. • Set and manage P&L targets by categories and channels. • Work with SCM and Operations to ensure the infrastructure is enabled to support the category strategy. • Conduct category-specific analyses and recommend new products and features to fill product pipeline and meet company’s strategy and goals. • Lead the development process of new products (NPD) from conception through execution (pricing, positioning, packaging, etc.), by working collaboratively with different functions including R&D • Develop new product marketing plan and develop strategies to communicate with consumers. • Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies. • Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.) • Develop and recommend product positioning, packaging, and pricing strategy to produce long-term market share. • Develop and maintain a strategic 3-year plan to support growth and profitability targets by innovating and maintaining new products. • Manage product lifecycle including product improvements and SKU rationalization. • Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments. • Develop and direct marketing/sales collaterals such as sell sheet, brochure. • Manage archive to ensure all artwork designs and marketing materials remain current. • Develop annual marketing budget and deliver all marketing activities within the budget.
Skills/Qualifications
• Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus. • Passion for food is a must! • 3 years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry. • 3 years of B2C or B2B experience and basic P&L knowledge. • Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins. • Excellent verbal, written communication skills and presentation skills • Ability to accomplish tasks in a timely manner and meet deadlines.
We offer competitive pay and benefits package, including health (~80% company paid) for employee and dependents, dental, vision, life insurance, long-term disability, company match 401K plan, generous PTO, and company holidays.
Pulmuone is a global, distributed workforce in four countries. We are an Equal Opportunity Employer and embrace people with different experiences, strengths, and backgrounds, who share a passion for making a healthier tomorrow for people and the planet with wholesome foods.
