Full TimeENEurope
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
-------------------------------Below Should Be Changed---------------------------------
About BYD France
BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.
Key Responsibilities
1.Community Growth & Engagement
Develop and execute community growth strategies tailored to the FR market
Drive user engagement through campaigns, discussions, and interactive content
Identify and nurture key users (KOLs, active contributors, brand advocates)
2.Content Planning & Management
Plan and publish high-quality, localized content (posts, topics, campaigns)
Moderate user-generated content to ensure quality and compliance
Identify trending topics and align content with user interests
3.Campaign & Event Execution
Plan and execute online and offline campaigns (e.g., test drive events, meetups)
Collaborate with marketing and after-sales teams to launch engagement initiatives
Support offline activities such as vehicle showcases and community events
4.Data & Insights
Monitor community performance metrics (engagement, retention, growth)
Analyze user behavior and optimize content and operations strategies
Provide regular reports and actionable insights
Bachelor’s degree or above
2+ years experience in community operations, social media, or content marketing
Strong understanding of France digital platforms and user behavior (e.g., Instagram, TikTok, Facebook)
Passion for automotive industry (EV knowledge is a plus)
Excellent English communication and copywriting skills
Strong sense of ownership and execution
Strong understanding of the France market, including local user behavior, culture, and digital trends
Proven experience in localized community operations and user engagement strategies
Native-level or fluent French proficiency, with excellent copywriting and communication skills
