Sales Director

We are seeking an experienced and results-driven Sales Director to lead and scale the BEL Promo Sales organization, including the Strategic Sales Team, Senior Account Executives, and the Outbound Sales team. This leader will be accountable for revenue growth, KPI attainment, and sales process optimization while building a high-performance, accountability-driven culture.

The Sales Director will partner cross-functionally with Customer Service, Marketing, and Operations to align go-to-market strategies, strengthen customer relationships, and ensure seamless execution from lead generation through order fulfillment. The ideal candidate brings strong people leadership, a data-driven approach, and a proven ability to coach, develop, and elevate sales teams in a fast-paced environment.

Essential Functions: (The reason this job exists is to perform these functions. These functions are performed regularly, seriously impacts other jobs, and there are a limited number of employees whose performance of the function can be distributed.)

• Lead, mentor, and support Strategic Sales Managers, Senior Account Executives, and the Outbound Sales team to achieve individual and team sales goals.
• Monitor KPIs and sales metrics to ensure targets are consistently met or exceeded.
• Oversee pipeline management, ensuring accurate forecasting, healthy opportunity flow, and timely follow-up to close gaps in revenue versus target.
• Analyze CRM data and dashboards to track performance, identify trends, and improve sales efficiency.
• Develop and implement strategies to optimize CRM adoption and reporting accuracy.
• Collaborate with Marketing to develop campaigns that generate leads, increase customer engagement, and support the sales funnel.
• Work closely with Operations to address fulfillment, service, and delivery issues that impact customer satisfaction or sales performance.
• Participate in trades shows, industry events, and customer visits to generate business opportunities and strengthen client relationships.
• Provide ongoing training, coaching, and development to enhance team capabilities and career growth.
• Collaborate with leadership to align sales strategies with company objectives and market opportunities.
• Perform all other duties and or projects as assigned by a supervisor or manager.

 

Essential Qualifications: (To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the competencies (minimum knowledge, skill, and ability) required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.)

Education/Certification: Bachelor’s Degree, highly preferred.

Experience Required:

• Proven experience in B2B sales leadership, with success managing high-performing teams.
• Proven track record of achieving and exceeding revenue targets.
• Strong knowledge and hands-on experience with CRM platforms (e.g., Salesforce, HubSpot, or similar), including analytics and process improvement.
• Exceptional ability to interpret data, identify trends, and translate insights into actionable strategies.
• Excellent leadership, communication, and coaching skills.
• Willingness to travel for trade shows and client engagements as needed.

 

Only applicants authorized to work in the U.S. need apply.  BEL USA does not sponsor applicants or employees for work authorization, e.g., H-1B, or for permanent residence.

 

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Equal Opportunity Employer

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